What's the Difference Between Requested, Targeted and Market Coverage Home Delivery Newspapers?

Not all home delivery newspapers are paid subscriptions. Learn here about the different categories of nonpaid home delivery.

“Home delivery” usually brings to mind a newspaper that a subscriber requests, pays for, and receives at their home. But not all home delivery newspapers are paid subscriptions. When viewing a quarterly data or audit report, you may have seen paragraphs that look like this:

Home Delivery Nonpaid examples

The above example is for a newspaper that is nonpaid. There are two categories of nonpaid home delivery: qualified and verified.

  • Qualified nonpaid may be either requested or targeted. Requested home delivery is just as it sounds—the recipient requests the copies. Targeted home delivery means the publisher decides which residences to target.  
  • Verified nonpaid home delivery is known as market coverage. These copies are distributed to saturate a neighborhood, ZIP code or other market area.

Below is a chart that further breaks down the three types of nonpaid home delivery distribution:

  Requested Targeted Market Coverage
Type of nonpaid Qualified Qualified Verified
Type of recipient Residential only Residential only Residential only
Opt-in required Yes No No
Delivery period 12-week minimum No minimum No minimum
Opt-out required Yes, for every issue Yes, on first day of delivery No
Address specific Yes Yes No, but publication must provide detailed route maps of delivery area.
Digital permitted Yes, but only counts on day of access log-in. Files must be maintained. No No

For more detailed information about these circulation categories and their reporting requirements, please visit AAM’s Buy/Sell Knowledge Base.  

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