Understanding U.S. Newspaper Paragraph 3 ZIP Code Data

Download this handout to help navigate the Distribution by ZIP Code report in AAM’s Newspaper Analyzer tool.

 

Breakdown of U.S. Newspaper Paragraph 3 ZIP Code data as displayed in AAM's Newspaper Analyzer tool.AAM’s Newspaper Analyzer tool houses ZIP code-level data for nearly 2,000 local and national newspapers across North America. The Distribution by ZIP Code report offers a comprehensive breakdown of your selected newspapers’ distribution. Download this tip sheet for an explanation of each column of the Distribution by ZIP Code report.

Note: All newspapers are required at minimum to provide their total paid, qualified and verified distribution. The level of detail within those categories is decided by the individual newspaper and may differ from publication to publication.

Distribution by ZIP Code report in AAM's Newspaper Analyzer tool.

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