Search Basics

Learn about the Media Intelligence Center’s powerful search and filtering capabilities.


Using the Search Box

This is the home screen of the Media Intelligence Center. There are two main ways to search—filter results or the search box. Using the search box, you can type a specific title, publisher, city, ZIP code or member number.

After typing your criteria and hitting enter, a list of titles that meet your criteria will be returned. This is a great way to skim if you are looking for specific titles.


Using the Filter Function

The filter function can be used to narrow the list of all titles that are shown when you log in to the Media Intelligence Center or to narrow your previous search results.

There are many filters to narrow the list of titles. To apply a specific filter, click (+) next to the heading and choose the specific criteria. For example, to search for newspapers only published on Wednesday, click “Newspaper Frequency” and select “Wednesday.”

If you choose a filter but then decide you want to remove it, click the reset icon at the top of the page. This will remove all filters and allow you to start the filter process from the beginning.


Analyzing the Data

After applying the search criteria, you can scan the list of titles and click on individual publications to get their reports, charts and data.

To compare all titles in your search, click the “Select All” box in the blue bar. Then click the “Analyze Data” button that appears on the left side of the screen.

The next screen will show a number of different options to analyze the data for your selected titles. This is an example of a newspaper comparison.

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