Overview of Consumer Magazine Report Modifications

Review statement changes that became effective with the December 2015 reporting period.

 

Consumer magazines began reporting data on a new report format for AAM's December 2015 filing period. The format, which stemmed from publisher and buyer input, has an abbreviated layout that presents magazines’ most desired and frequently used data in an upfront and easy to understand format. Magazines still report a full data set but some of the information is only accessible in the Periodical Analyzer, an in-depth analysis tool that's available in the Media Intelligence Center

 

Overview of Streamlined Report Changes

Type of Data
(Text in parentheses represent previous statement paragraphs)

Statement Changes

Average Circulation (paragraph 1) Show a comprehensive view of source totals in an official Executive Summary:
  • Total paid and verified subscriptions
  • Single copy sales
  • Total paid and verified circulation
  • Analyzed nonpaid circulation
  • Total circulation and rate base
Edition Reporting (paragraph 4) Information regarding average circulation of any regional, metro and demographic edition will be available in the Media Intelligence Center.
Trend Analysis (paragraph 5) Magazine trending information will be available in the Media Intelligence Center.
Supplemental Analysis of Average Circulation (paragraph 6)
  • Individually Paid — Consolidate subscription combination sales and award point sales into individually paid subscriptions. Maintain information about the average amount of award point sales as part of individually paid in the statement explanatory
  • School — Based on member feedback, school will remain as its own circulation category.
  • Sponsored Subscriptions — Consolidate group and military subscriptions into sponsored subscriptions.
  • Single Copy Sales — Consolidate single issue combination sales into single-copy sales.
Geographic Analysis
(paragraph 7)
Remove digital circulation from the geographic analysis (by state/province) of one issue. Moving forward, the geographic analysis will be available in the Media Intelligence Center.
Analysis  of Total New and Renewal Individual Subscription
(paragraph 8)
New and renewal individual subscription information — subscription duration, premiums and channels in which the gross new and renewal subscriptions were requested — will now be available in the Media Intelligence Center.
Additional Analysis of Verified
(paragraph 6A/6B)
For those titles that report “additional analysis of verified,” this information will be repositioned to be featured in its own section — paragraph A.
Explanatory 
(paragraph 9)
  • Remove additional price information (two-year price, foreign price).
  • Remove description for digital edition.
  • Streamline the following:
    • Award Points — remove descriptions of program
    • Club/Association — simplify the following details by removing specific membership, amount allocated to dues, benefits, amount allocated
    • Partnership/Combination —simplify details by removing program-specific information
    • Sweepstake — remove disclosure
    • Audit Variance — Reduce history to three years

 

Purpose of Rule Modification

Rule Reference

Remove specific reference of disclosure appearing in “publisher’s statement” and “audit reports” to general description of claims being made in “reports" F 1.1 Paid Circulation Defined
F 1.4 Average Price
F 1.6 Reporting of Newsstand Copies Using Scan based Trading (SBT) Information
F 2.1 Sponsored Sales
F 2.4 Association, Organization and Society Subscriptions
F 12.1 Special Issues
F 14.1 Supplemental Unit Analysis
F 15.1 Verified Circulation
Modification to or elimination of previous reporting standards F 1.2 Prices
F 1.5 Premium Reporting
F 2.1 Sponsored Sales
F 2.4 Association, Organization and Society Subscriptions
F 2.5 Group (Mail Subscription Special)
F 2.6 Partnership Sales
F 2.8 Subscriptions Purchased for Military Personnel
F 5.1 Geographic Analysis
F 5.2 Distribution by ABCD Count Size
F 7.2 Back Copies
F 7.3 Collection Stimulants
F 8.1 Premium Defined
F 8.4 Subscription/Single Copy Sales in Combination
F 8.5 Subscription Paid for by a Contestant
F 8.7 Subscriptions Involving Charitable Donations
F 8.8 School Subscriptions
F 8.9 Subscriptions Purchased with Award Points
F 8.10 Subscriptions Received in Connection with an Advertising Contract
F 8.16 Subscriptions Paid for by Advertising
F 11.1 Advertising Rate Base or Circulation Guarantee
F 13.6 Analyzed Nonpaid Market Coverage Circulation Defined
F 15.3 Late Mailing Explanation
Renumbering of rules due to sequence changes F 1.6 Reporting of Newsstand Copies Using Scan based Trading (SBT) Information
F 2.6 Partnership Sales
F 2.7 Club/Membership Subscriptions
F 5.3 Distribution by Counties
F 5.4 Distribution by ZIP Code
F 5.5 Distribution by Demographics
F 17.3 Annual Single Copy Reporting Option
Notation in rule to also reference digital issue rules F 2.1 Sponsored Sales
F 2.4 Association
Organization and Society Subscriptions
F 2.6 Partnership Sales
F 2.7 Club/Membership Subscriptions
F 7.2 Back Copies
F 8.11 Two Subscriptions in One Sale
F 13.5 Analyzed Nonpaid Bulk Defined
F 15.1 Verified Circulation
Housekeeping clean up F 4.2 Rapid Report - to update reconciliation practices  reflected in current tool
F 5.6 Reporting of Analyzed Nonpaid Circulation - to reflect current practices to not require pre-audit prior to initial reporting
F 8.13 Channels of Subscription Sales - to remove reference to AAM generated list of subscriptions selling organizations and classification of their production
Reference data being reported through the Media Intelligence Center F 5.1 Geographic Analysis
F 8.1 Premium Defined
F 8.13 Channels of Subscription Sales
F 10.1 Separate Editions
F 17.1 Simplified Magazine Audit Program
New Rule F 18.1 Digital Issue Defined Formalizing current requirements for qualification and reporting of digital previously housed in our online guideline documents. In addition, modification of term “replica” to “issue.”
Previous Article
How Can I See Which Magazines Missed or Exceeded Rate Base?
How Can I See Which Magazines Missed or Exceeded Rate Base?

AAM’s Periodical Analyzer makes it easy to quickly scan for rate base variances.

Next Article
B2B/Farm Publisher’s Statement Terms and Definitions
B2B/Farm Publisher’s Statement Terms and Definitions

A glossary of paid and nonpaid circulation terms.

×

Become a media data guru with AAM’s Data Insider

First Name
Last Name
Company Name
Thank you!
Error - something went wrong!