Magazine Media 360° FAQs

An overview of the AAM produced industry report that measures magazine audiences across multiple platforms and formats.

 

What is Magazine Media 360°?

Magazine Media 360° is an AAM produced industry report that measures magazine audiences across multiple platforms and formats (including print and digital editions, websites and video) to provide a comprehensive picture of magazine media reach. Magazine Media 360° uses data from leading third-party providers, which AAM compiles monthly and releases quarterly.

 

What does Magazine Media 360° measure?

The Magazine Media 360° report measures the audience for nearly 100 individual media brands by aggregating print audience, website (desktop/laptop/mobile) unique visitors, and video unique views for each brand. Comparable data in the same period last year is also provided.

 

What is the frequency of the report?

The Magazine Media 360° is compiled monthly and released quarterly in February, May, August and November.

 

Is Magazine Media 360° a new report?

AAM has taken over management of the report from MPA—The Association of Magazine Media which began producing the report in 2014. The data has been included in AAM clients’ Brand View profiles for several years.

 

How can I access the report and what does it include?

The report is available for download on AAM’s website and data for individual brands is also included in AAM Brand View, housed in the Media Intelligence Center. The report includes an alphabetical list of each brand’s year-over-year Magazine Media 360° data—both in total and by platform. In addition to the full industry report, there are also several top 10 lists for each measured category including print and digital editions, web, mobile web and video.

 

Who is eligible and measured in the report?

To be included in the Magazine Media 360° report, brands must be tracked for print audience in GfK MRI’s Survey of the American Consumer® (print and digital editions), or the Ipsos Affluent Survey USA. Titles must also be measured for digital audiences by ComScore for web or mobile visitors. If available, video viewers are also included. Brands must have available data within the reporting period.

 

What is AAM's role?

AAM compiles the print and digital audience data from participating data providers by title and produces a comprehensive industry report.

 

How is magazine media defined?

Magazine media are brands that publish and are generally anchored in a print magazine, but may also produce and distribute brand content on non-print platforms.

 

What are the sources of Magazine Media 360° data?

Magazine Media 360° uses reputable third-party data to provide a complete view of the magazine media ecosystem. Participating data providers include Gfk MRI, Ipsos and ComScore.

 

Download the Free Magazine Media 360° Report Now

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