Magazine Publisher’s Statement Terms and Definitions

A glossary of paid, verified and nonpaid circulation terms.


Magazine Publisher's Statement Terms and DefinitionsGain a full understanding of AAM consumer magazine publisher’s statement terms by downloading this comprehensive glossary.

Definitions are broken out by the following categories:

  • General circulation terms such as verified subscriptions, digital issue and rate base
  • Paid subscriptions such as individual, association and multi-title digital programs
  • Verified subscriptions that include public place and individual use
  • Single-copy sales such as partnership deductible issues and sponsored single issues
  • Analyzed nonpaid terms such as market coverage and nonpaid bulk
  • Pricing terms such as average subscription price annualized and average subscription price per copy
  • Subscription analysis terms such as use of premium and channels of subscription sales
  • Geographic analysis terms such as average circulation of regional, metro and demographic editions
Previous Article
Using AAM's Newspaper Analyzer
Using AAM's Newspaper Analyzer

Create, customize, and download detailed reports featuring AAM newspaper client data.

Next Article
Business/Farm Prototype Reports
Business/Farm Prototype Reports

View samples of audit reports, publisher's statements and CMRs.


Become a media data guru with AAM’s Data Insider

First Name
Last Name
Company Name
Thank you!
Error - something went wrong!