Magazine Publisher’s Statement Terms and Definitions

Gain a full understanding of AAM consumer magazine publisher’s statement terms by downloading this comprehensive glossary.

Definitions are broken out by the following categories:

• General circulation terms such as verified subscriptions, digital issue and rate base
• Paid subscriptions such as individual, association and multi-title digital programs
• Verified subscriptions that include public place and individual use
• Single-copy sales such as partnership deductible issues and sponsored single issues
• Analyzed nonpaid terms such as market coverage and nonpaid bulk
• Pricing terms such as average subscription price annualized and average subscription price per copy
• Subscription analysis terms such as use of premium and channels of subscription sales
• Geographic analysis terms such as average circulation of regional, metro and demographic editions