Magazine Publisher’s Statement Terms and Definitions

A glossary of paid, verified and nonpaid circulation terms.

Gain a full understanding of AAM consumer magazine publisher’s statement terms by downloading this comprehensive glossary.

Definitions are broken out by the following categories:

General circulation terms such as verified subscriptions, digital issue and rate base
Paid subscriptions such as individual, association and multi-title digital programs
Verified subscriptions that include public place and individual use
Single-copy sales such as partnership deductible issues and sponsored single issues
Analyzed nonpaid terms such as market coverage and nonpaid bulk
Pricing terms such as average subscription price annualized and average subscription price per copy
Subscription analysis terms such as use of premium and channels of subscription sales
Geographic analysis terms such as average circulation of regional, metro and demographic editions

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