How to Find and Create Reports using Historical Data

View data over time for trending insights.

 

AAM newspaper and periodical clients release new data quarterly and biannually, respectively. While media buyers eagerly await the latest data to plan their media buys, historical data allows for viewing circulation trends over time. In most instances, the Media Intelligence Center stores 10 years of historical data for currently audited AAM clients. Here’s where to find it:

 

Newspaper Quarterly Reports

Historical quarterly reports are accessible via the Previous Quarterly Data Reports drop-down menu.

Accessing historical quarterly reports

 

Reports Library

To access historical audits or periodical publisher’s statements, click the Add Historical Reports button.

Adding historical reports to the Reports Library

 

Newspaper Analyzer

To access historical data in the Newspaper Analyzer, select Audited Data, Quarterly Data or both. Under Select Reporting Period, check the box next to Historical Reporting Period.

Adding historical data to the Newspaper Analyzer

 

Periodical Analyzer

To add historical data to magazine, business and farm publication analyses, click the Add Historical Reports button. The content of the screen will not change, but you can choose historical periods when a report type is selected.

Adding historical data to the Periodical Analyzer

Selecting dates in the Periodical Analyzer after choosing a report type

For questions about the Media Intelligence Center, contact us at 877-222-0932. Continue to hone your data analysis skills by attending one of our free Media Intelligence Center webinars.

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