Updated Media Intelligence Center report calculates the number of magazine copies purchased with award points.
AAM’s Periodical Analyzer recently released an update to its Post Expiration report to now include details on award point subscription copies. Award points (also known as loyalty points) may include frequent flyer miles or credit card member points that can be used to purchase magazine subscriptions. For a more detailed description of award points, please see Rule F 8.9 Subscriptions Purchased with Award Points. Let’s look at where to find this revised report and what data it provides.
After you’ve logged in to the Media Intelligence Center, use the search bar and filters to narrow your list of magazine titles. Click on the box next to Publication Name to select all the titles in your list. Then choose the Analyze Data button.
Select Periodical Analyzer from the row of tabs.
Under the Subscription Analyses heading, select the Post Expiration/Award Points Subscription Copies report.
Select your column headers from the pop up. To include all columns, check the Select All box. The columns specific to award points are on the right. Then click Submit to run the report.
In the final report, the number of magazines purchased from award point redemption is listed in the Award Points column. The % Award Points to Total Circulation column calculates the percentage of copies purchased with reward points as a part of total circulation.
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