Print Media 101

Everything you need to know to understand how print media is counted and reported.

  • Nearly 100 Consumer Magazine Profiles Now Live in AAM Brand View

    Nearly 100 Consumer Magazine Profiles Now Live in AAM Brand View

    MPA member magazines also launched the new MPA MM360° Brand View tab to give buyers access to MPA 360° metrics alongside AAM-verified data.

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  • Check Out the Profiles of Two Buyers Looking for Newspaper Data

    Check Out the Profiles of Two Buyers Looking for Newspaper Data

    You know that AAM’s Media Intelligence Center is highly trafficked by marketers and agencies. But do you know who is actually viewing your data?

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  • 4 of the Most Frequently Viewed Brand View Profiles

    4 of the Most Frequently Viewed Brand View Profiles

    Washington Post, American City Business Journals Group, Bloomberg Businessweek and Fort Worth Star-Telegram generate high viewership to their Brand View profiles. See what they’re doing right.

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  • New Magazine Profiles in Brand View: Birds & Blooms, Cosmopolitan, Taste of Home and Esquire

    New Magazine Profiles in Brand View: Birds & Blooms, Cosmopolitan, Taste of Home and Esquire

    With the recent integration of the MPA Magazine Media 360° Brand Audience Report into AAM Brand View, we’ve selected a few magazines that are making the most of this new feature and their complimentar

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  • Circulation 101: General U.S. Newspaper Circulation Terms

    Circulation 101: General U.S. Newspaper Circulation Terms

    The U.S. newspaper circulation industry comes with its own unique vernacular that is used throughout AAM rules, standards and data. Let’s review some of the general terminology and what it means.

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  • Circulation 101: General Magazine Circulation Terms

    Circulation 101: General Magazine Circulation Terms

    There are some general words and phrases used throughout AAM rules, reports and data pertaining to magazine circulation. Here’s a quick cheat sheet explaining some of the more commonly used terms.

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  • 4 Reasons You Should Ask Your Media Partners for an Audit

    4 Reasons You Should Ask Your Media Partners for an Audit

    Confidence in your media spend is critical. AAM’s comprehensive audit services help you identify and work with trustworthy publisher and tech partners who will safeguard your media investments.

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  • New Business and Farm Publication Prototypes Now Available

    New Business and Farm Publication Prototypes Now Available

    Review changes to the AAM publisher’s statement format effective with the December 2017 reporting period.

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  • 6 Brand View Profiles You Should See

    6 Brand View Profiles You Should See

    Check out some of the newest media brands to join Brand View including Reader’s Digest, Sound Publishing, Engineering News-Record, Texas Monthly, Houston Chronicle and Albuquerque Business First.

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  • AAM's 2017 Report Card [Infographic]

    AAM's 2017 Report Card [Infographic]

    See the results from our annual client satisfaction survey.

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  • Brand View Profiles: London Review of Books, Baltimore Business Journal and Tennessean

    Brand View Profiles: London Review of Books, Baltimore Business Journal and Tennessean

    See how magazines, newspapers and business publications use Brand View to increase visibility in AAM’s Media Intelligence Center.

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  • How Hurricanes May Impact Circulation

    How Hurricanes May Impact Circulation

    Hurricanes Harvey and Irma may cause delivery issues for some periodicals. Here’s what you need to know if your issues are not delivered.

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  • Go Beyond Circulation Information with AAM Brand View [Video]

    Go Beyond Circulation Information with AAM Brand View [Video]

    Media brands provide detailed information about their entire portfolio using Brand View features.

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  • See the Latest Update to Q2 Newspaper Data in the Media Intelligence Center

    See the Latest Update to Q2 Newspaper Data in the Media Intelligence Center

    More than 50 news media properties are using AAM Brand View to gain visibility for their AAM data.

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  • Magazines: Increase Your Visibility with Media Buyers with One Simple Step

    Magazines: Increase Your Visibility with Media Buyers with One Simple Step

    AAM Brand View offers magazines a free way to improve their brand profile in the Media Intelligence Center.

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  • 5 Ways The Kansas City Star is Telling Their Local Story to Advertisers

    5 Ways The Kansas City Star is Telling Their Local Story to Advertisers

    Kansas City Star shares how AAM Brand View markets their channels and what other newspapers can do to capitalize on this free ad sales interface.

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  • 3 Ways to Market and Monetize Premium Local Media Brands

    3 Ways to Market and Monetize Premium Local Media Brands

    Media industry leaders weigh in on how connecting real news companies with real brands helps drive real results.

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  • Credible Data is Key to Reaching Consumers in a Cluttered Media Environment

    Credible Data is Key to Reaching Consumers in a Cluttered Media Environment

    Save-A-Lot’s Danielle Bateman Girondo shares how her company uses newspaper circulars and agency partners to put their brand in front of consumers.

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  • American City Business Journals Takes Next Step in Showcasing Its Quality Multimedia Brand

    American City Business Journals Takes Next Step in Showcasing Its Quality Multimedia Brand

    How AAM Brand View opened the door for ACBJ to start new conversations with clients.

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  • 4 Ways AAM Can Help You Win New Advertising

    4 Ways AAM Can Help You Win New Advertising

    Ready to make your media brand stand out from the crowd? AAM can help put your best foot forward and sell more advertising.

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