How your opt-in newspaper subscriptions may qualify as qualified home delivery - requested.
Subscriptions requested by individuals, that are nonpaid or paid for by a third party, are eligible as qualified home delivery–requested if the following requirements are met:
- Delivery is to residences for personal use by the recipients.
- The recipients opt-in (request) delivery. The opt-in should include the following:
- Name of the newspaper
- Expressly ask for recipient to accept delivery
- Recipient’s name and street address
- Recipient’s signature and date signed
- Recipient’s phone number and email, when possible
- Every issue presents the recipient with a clear and conspicuous notice to opt-out of delivery.
- The subscription term is at least 12 consecutive weeks. For terms less than 12 weeks please refer to qualified home delivery – targeted.
- For subscriptions longer than one year, an annual effort is made to contact recipients and provide clear, simple instructions to opt-out of delivery. This communication may be direct via mail, email or phone (robocall is acceptable). An "aging" of the requests is included in AAM reporting.
- Limit of one qualified subscription per household.
- Records are maintained by the publication to confirm the recipient’s request, delivery and opt-out efforts.
- See AAM Rule C 3.3 Other Qualified Distribution, section (a).
Payment for home delivery subscriptions may be obtained from a third party. However, AAM’s qualification, review and audit processes won’t govern or consider financial transactions. The copies are still classified as qualified home delivery-targeted for AAM reporting purposes.
Note: Qualified home delivery-requested circulation may not include copies generated from a paid subscription offer in which payment was never made (credit and arrears copies). These copies remain in paid circulation and are subject to the 4 percent allowance. See AAM Policy Related to Carrier Delivery.