County-Level Data Now Available by Quarter for U.S. Newspapers

November 5, 2018

More frequent data will make it easier for buyers to analyze market reach.

Jenni Anderson, Specialist, Client Solutions

 

Quarterly county-level data for U.S. newspapers is now available in the Newspaper Analyzer. Effective with the September 2018 reporting period, users may now analyze data by county, Designated Market Area (DMA) and Core-Based Statistical Area (CBSA). Changes to the methodology makes it easier for news media companies to calculate county data and quicker for AAM to deliver the data to users.

Users of AAM’s Media Intelligence Center can find this information located in the Newspaper Analyzer starting with data sourced from the September 2018 quarter; no historical information is available.

County level reports using quarterly data

Previous Article
6 Actions Buyers and Publishers Can Take to Fight Digital Ad Fraud
6 Actions Buyers and Publishers Can Take to Fight Digital Ad Fraud

A few steps to take to minimize the impact of ad fraud on your business.

Next Article
From the CEO: How AAM Connects Buyers and Sellers
From the CEO: How AAM Connects Buyers and Sellers

Tom Drouillard reviews several key initiatives from the 2018 annual business meeting.

×

Navigate your way through the media landscape with AAM's Buy/Sell Connection.

First Name
Last Name
Company Name
Thank you!
Error - something went wrong!