News & Views for News Media

Everything you need to know to stay informed about AAM and the media industry.

  • Is Your Website at Risk for Ad Fraud?

    Is Your Website at Risk for Ad Fraud?

    Even quality sites can fall victim to ad fraud. Here are four questions that will help you evaluate your risk.

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  • AAM Titles Included on New IFABC Global Certified Media List

    AAM Titles Included on New IFABC Global Certified Media List

    Media buyers may access nearly 15,000 audited media brands across 19 countries.

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  • New Materials to Promote Your Audit

    New Materials to Promote Your Audit

    Download logos, social media posts and small space ads.

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  • AAM Welcomes New Director; Re-Elects Others

    AAM Welcomes New Director; Re-Elects Others

    Director elections were announced at AAM’s annual business meeting. See who was re-elected and get to know the new director.

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  • Circulation 101: Using the Word “Free” in Paid U.S. News Media Promotions

    Circulation 101: Using the Word “Free” in Paid U.S. News Media Promotions

    Review the types of programs where using the word “free” is permissible.

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  • HF Media’s Jeanne Finegan on How Audited Digital Media Drives Greater ROI

    HF Media’s Jeanne Finegan on How Audited Digital Media Drives Greater ROI

    Having recently joined AAM’s board of directors, she shares her views on digital ad fraud and the importance of third-party media verification.

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  • Maximize the exposure of your AAM-verified data.

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  • AAM Insiders: Auditors Offer Tips to Help Publishers Navigate the Audit

    AAM Insiders: Auditors Offer Tips to Help Publishers Navigate the Audit

    Get a behind-the-scenes peek at the auditing process and learn valuable tips.

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  • Circulation 101: 8 Examples of News Media Promotion Offers

    Circulation 101: 8 Examples of News Media Promotion Offers

    See what types of programs and offers generate paid home delivery circulation for news media outlets.

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  • 5 New Brand View Profiles Worth Viewing

    5 New Brand View Profiles Worth Viewing

    New participants include Transport Magazine & L'Écho du Transport, three titles from TEN: Publishing and The Maui News.

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  • Media Buyers Value AAM Data [infographic]

    Media Buyers Value AAM Data [infographic]

    Here's a snapshot of the reach and usage of AAM data for the first half of 2019.

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  • The War on Ad Fraud: Why Digital Publishers Need an Armory to Win the Battle

    The War on Ad Fraud: Why Digital Publishers Need an Armory to Win the Battle

    Publishers can take steps to reduce fraud and get rewarded for their quality content and audience.

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  • 3 Points to Share About Your AAM Audit

    3 Points to Share About Your AAM Audit

    Talking points about the benefits of an AAM audit to share with advertisers.

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  • Get to the truth about digital ad fraud.

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  • Circulation 101: U.S. Newspaper Terms for Nonpaid Circulation

    Circulation 101: U.S. Newspaper Terms for Nonpaid Circulation

    U.S. newspaper reports and data have separate categories for nonpaid circulation. Read this brief overview to learn more.

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  • What You Get When Your News Media Company Partners with AAM

    What You Get When Your News Media Company Partners with AAM

    The real power comes from how audited information is used to differentiate your brand.

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  • The Globe and Mail’s Phillip Crawley: Why Are We Asking People to Pay for Advertising Blindly?

    The Globe and Mail’s Phillip Crawley: Why Are We Asking People to Pay for Advertising Blindly?

    AAM’s Joan Brehl recently hosted a panel discussion focused on digital marketers. Learn what she thought were the five most insightful comments.

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  • 6 Audit Facts that Media Buyers and Publishers Agree On

    6 Audit Facts that Media Buyers and Publishers Agree On

    Industry leaders explain how audits help achieve the goals of trust and transparency.

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  • 5 Steps to Protect Your Website from Digital Ad Fraud

    5 Steps to Protect Your Website from Digital Ad Fraud

    Here are a few suggestions to reduce your website’s risk for becoming a target for ad fraud.

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  • Media Planners Discuss Why They Use AAM to Plan News Media Spend

    Media Planners Discuss Why They Use AAM to Plan News Media Spend

    Media planners from NSA Media and Retail Print Media describe how they use AAM-verified data and tools to find news media publishers.

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  • planitretail’s Matt Spahn on How AAM Data Informs News Media Ad Spend

    planitretail’s Matt Spahn on How AAM Data Informs News Media Ad Spend

    Agency founder shares his insights on using AAM data.

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  • GateHouse Media Launches AAM Brand View for 71 Publications

    GateHouse Media Launches AAM Brand View for 71 Publications

    How the publisher is using Brand View to boost brand visibility across its network.

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