Here’s a quick look at the features available on the new Distribution Map tab in Brand View.
AAM Brand View is an interface in AAM’s Media Intelligence Center that enables publishers to feature their brand messaging and images alongside AAM-verified metrics. First launched for all news media clients in July 2017, AAM publisher client Brand View profiles had a 54 percent increase over traditional Media Intelligence Center activity among media buyer users in the first half of 2018.
As we continue to improve and add to the data available in Brand View, we are pleased to announce a complimentary new feature for all U.S. newspaper clients who report ZIP code data to AAM: the Distribution Map tab.
In this video, we’ll look at how to navigate this new heat mapping tool, filter ZIP code data and save filtered maps for future use.