Media Voices

Gain perspective and knowledge with authoritative voices from around the media industry.

  • 8 Predictions for 2018 from Around the Media Industry

    8 Predictions for 2018 from Around the Media Industry

    Executives from IAB Canada, MPA, ACA, News Media Alliance, Connectiv, Mobile Marketing Association and more share their thoughts on the coming year.

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  • 2018: The Year Marketers and Publishers Are Rewarded for Good Decisions

    2018: The Year Marketers and Publishers Are Rewarded for Good Decisions

    AAM’s CEO shares his predictions for 2018.

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  • Industry Leaders Reflect on 2017

    Industry Leaders Reflect on 2017

    Executives from News Media Alliance, Connectiv, Mobile Marketing Association and more share insights on what they learned and accomplished in 2017.

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  • La Presse Explains Why Credibility in the Realm of Digital Advertising is Priceless

    La Presse Explains Why Credibility in the Realm of Digital Advertising is Priceless

    Patrick Jutras, vice president of sales at LaPresse+, shares how AAM’s digital audit gives them a competitive advantage.

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  • How Annex Business Media Became CASL Compliant

    How Annex Business Media Became CASL Compliant

    Annex Business Media’s Vesna Moore explains how Canadian Anti-Spam Legislation (CASL) has impacted their business.

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  • From the CEO: Media Assurance to Help Buyers Buy and Sellers Sell

    From the CEO: Media Assurance to Help Buyers Buy and Sellers Sell

    CEO Tom Drouillard reviews several key initiatives and explains how they help AAM fulfill its mission.

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  • DMAC’s Derek Lackey Shares the Two Questions He Asks to Determine if a Business is CASL Compliant

    DMAC’s Derek Lackey Shares the Two Questions He Asks to Determine if a Business is CASL Compliant

    Read our interview to clear up the myths surrounding CASL and find out why the suspension of private right of action has caused so much confusion.

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  • 5 Ways The Kansas City Star is Telling Their Local Story to Advertisers

    5 Ways The Kansas City Star is Telling Their Local Story to Advertisers

    Kansas City Star shares how AAM Brand View markets their channels and what other newspapers can do to capitalize on this free ad sales interface.

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  • New AAM Chairman Edward W. Boyd Discusses Media’s Challenges

    New AAM Chairman Edward W. Boyd Discusses Media’s Challenges

    In part two of his interview, Boyd talks about the challenges facing buyers and sellers and how AAM’s tripartite, not-for-profit structure lends credibility to digital solutions.

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  • Advertising Agencies Sound Off on P&G’s Call for Greater Digital Accountability

    Advertising Agencies Sound Off on P&G’s Call for Greater Digital Accountability

    Digital media is put on notice by one of the world’s largest marketers.

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  • Chairman Edward W. Boyd Shares His Vision for AAM

    Chairman Edward W. Boyd Shares His Vision for AAM

    In part one of a two-part interview, Boyd discusses his 20-year history with AAM and how its role in the industry continues to evolve.

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  • Credible Data is Key to Reaching Consumers in a Cluttered Media Environment

    Credible Data is Key to Reaching Consumers in a Cluttered Media Environment

    Save-A-Lot’s Danielle Bateman Girondo shares how her company uses newspaper circulars and agency partners to put their brand in front of consumers.

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  • How Identifying Quality Publishers Helps Minimize Ad Fraud

    How Identifying Quality Publishers Helps Minimize Ad Fraud

    CEO Tom Drouillard shares how AAM's new Quality Certification program helps minimize ad fraud by verifying quality publishers

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  • American City Business Journals Takes Next Step in Showcasing Its Quality Multimedia Brand

    American City Business Journals Takes Next Step in Showcasing Its Quality Multimedia Brand

    How AAM Brand View opened the door for ACBJ to start new conversations with clients.

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  • Why It’s Crucial for Publishers to Prove Media Quality in 2017

    Why It’s Crucial for Publishers to Prove Media Quality in 2017

    The Globe and Mail’s Phillip Crawley on his goals for the AAM Canada Board Committee and why media quality is more important than ever.

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  • Premium Publishers and Real Content: How “Doing the Right Thing” Helps Prevent Ad Fraud

    Premium Publishers and Real Content: How “Doing the Right Thing” Helps Prevent Ad Fraud

    Dr. Augustine Fou shares tips for identifying good publishers in a sea of bad actors.

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  • Industry Experts Share 4 Truths About Viewability

    Industry Experts Share 4 Truths About Viewability

    How do they really feel about the standards and is the industry ready to transact on viewability?

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  • Fake Websites and Fake Users: The Perfect Recipe for Ad Fraud

    Fake Websites and Fake Users: The Perfect Recipe for Ad Fraud

    Dr. Augustine Fou takes a behind-the-scenes look at how ad fraud happens.

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  • Trust, Transparency and AAM’s Role in Media

    Trust, Transparency and AAM’s Role in Media

    Former AAM Board Chairwoman Chris Meringolo shares her concerns with the industry’s overall lack of transparency and explains how AAM helps advertisers safeguard their media investments.

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  • 5 #tweetable Truths About Programmatic Ad Buying

    5 #tweetable Truths About Programmatic Ad Buying

    Here are some of the most relevant quotes about programmatic ad buying from our Guide to Media Transparency series.

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