Media Voices
Gain perspective and knowledge with authoritative voices from around the media industry.
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Read ArticleZenith’s Karen Finelli on Why Cross-Media Data is the Key to Selling Brand Vitality
Having recently joined AAM’s board of directors, she shares her views on the importance of independent media audits and the need for setting standards in digital advertising.
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Read ArticleGateHouse Media’s Robert Saurer On What He Thinks Newspapers Can Do to Leverage Their Local Marketplaces
AAM's new board director discusses how publishers can diversify their revenue streams and the importance of cross-platform data.
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Read ArticleWhy Meredith’s Doug Olson Believes Premium Content Providers Will Rise to the Top
New director discusses his biggest challenges and what he hopes the AAM board will accomplish.
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Read ArticleThe Relationship Between News Media Data, Audits and CPMs
Blue SoHo’s Kurt Kopinski explains how data and audits directly impact CPMs.
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Read Article8 Predictions for 2018 from Around the Media Industry
Executives from IAB Canada, MPA, ACA, News Media Alliance, Connectiv, Mobile Marketing Association and more share their thoughts on the coming year.
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Read Article2018: The Year Marketers and Publishers Are Rewarded for Good Decisions
AAM’s CEO shares his predictions for 2018.
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Read ArticleIndustry Leaders Reflect on 2017
Executives from News Media Alliance, Connectiv, Mobile Marketing Association and more share insights on what they learned and accomplished in 2017.
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Read ArticleLa Presse Explains Why Credibility in the Realm of Digital Advertising is Priceless
Patrick Jutras, vice president of sales at LaPresse+, shares how AAM’s digital audit gives them a competitive advantage.
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Read ArticleHow Annex Business Media Became CASL Compliant
Annex Business Media’s Vesna Moore explains how Canadian Anti-Spam Legislation (CASL) has impacted their business.
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Read ArticleFrom the CEO: Media Assurance to Help Buyers Buy and Sellers Sell
CEO Tom Drouillard reviews several key initiatives and explains how they help AAM fulfill its mission.
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Read ArticleDMAC’s Derek Lackey Shares the Two Questions He Asks to Determine if a Business is CASL Compliant
Read our interview to clear up the myths surrounding CASL and find out why the suspension of private right of action has caused so much confusion.
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Read Article5 Ways The Kansas City Star is Telling Their Local Story to Advertisers
Kansas City Star shares how AAM Brand View markets their channels and what other newspapers can do to capitalize on this free ad sales interface.
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Read ArticleNew AAM Chairman Edward W. Boyd Discusses Media’s Challenges
In part two of his interview, Boyd talks about the challenges facing buyers and sellers and how AAM’s tripartite, not-for-profit structure lends credibility to digital solutions.
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Read ArticleAdvertising Agencies Sound Off on P&G’s Call for Greater Digital Accountability
Digital media is put on notice by one of the world’s largest marketers.
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Read ArticleChairman Edward W. Boyd Shares His Vision for AAM
In part one of a two-part interview, Boyd discusses his 20-year history with AAM and how its role in the industry continues to evolve.
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Read ArticleCredible Data is Key to Reaching Consumers in a Cluttered Media Environment
Save-A-Lot’s Danielle Bateman Girondo shares how her company uses newspaper circulars and agency partners to put their brand in front of consumers.
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Read ArticleHow Identifying Quality Publishers Helps Minimize Ad Fraud
CEO Tom Drouillard shares how AAM's new Quality Certification program helps minimize ad fraud by verifying quality publishers
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Read ArticleAmerican City Business Journals Takes Next Step in Showcasing Its Quality Multimedia Brand
How AAM Brand View opened the door for ACBJ to start new conversations with clients.
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Read ArticleWhy It’s Crucial for Publishers to Prove Media Quality in 2017
The Globe and Mail’s Phillip Crawley on his goals for the AAM Canada Board Committee and why media quality is more important than ever.
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Read ArticlePremium Publishers and Real Content: How “Doing the Right Thing” Helps Prevent Ad Fraud
Dr. Augustine Fou shares tips for identifying good publishers in a sea of bad actors.
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