Magazine Publisher’s Statement Terms and Definitions

A glossary of paid, verified and nonpaid circulation terms.


Magazine Publisher's Statement Terms and DefinitionsGain a full understanding of AAM consumer magazine publisher’s statement terms by downloading this comprehensive glossary.

Definitions are broken out by the following categories:

  • General circulation terms such as verified subscriptions, digital issue and rate base
  • Paid subscriptions such as individual, association and multi-title digital programs
  • Verified subscriptions that include public place and individual use
  • Single-copy sales such as partnership deductible issues and sponsored single issues
  • Analyzed nonpaid terms such as market coverage and nonpaid bulk
  • Pricing terms such as average subscription price annualized and average subscription price per copy
  • Subscription analysis terms such as use of premium and channels of subscription sales
  • Geographic analysis terms such as average circulation of regional, metro and demographic editions
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Circulation 101: General Magazine Circulation Terms
Circulation 101: General Magazine Circulation Terms

There are some general words and phrases used throughout AAM rules, reports and data pertaining to magazine...

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