Magazine Publisher’s Statement Terms and Definitions

A glossary of paid, verified and nonpaid circulation terms.

 

Magazine Publisher's Statement Terms and DefinitionsGain a full understanding of AAM consumer magazine publisher’s statement terms by downloading this comprehensive glossary.

Definitions are broken out by the following categories:

  • General circulation terms such as verified subscriptions, digital issue and rate base
  • Paid subscriptions such as individual, association and multi-title digital programs
  • Verified subscriptions that include public place and individual use
  • Single-copy sales such as partnership deductible issues and sponsored single issues
  • Analyzed nonpaid terms such as market coverage and nonpaid bulk
  • Pricing terms such as average subscription price annualized and average subscription price per copy
  • Subscription analysis terms such as use of premium and channels of subscription sales
  • Geographic analysis terms such as average circulation of regional, metro and demographic editions
Previous Article
Magazine Prototype Reports
Magazine Prototype Reports

Download samples of magazine reports such as publisher's statements and Supplemental Data Reports.

Next Article
Ask AAM: What’s the difference between Verified and Analyzed Nonpaid Magazine Circulation?
Ask AAM: What’s the difference between Verified and Analyzed Nonpaid Magazine Circulation?

Understanding the types of nonpaid magazine circulation when viewing AAM reports.

Do you have questions or want to learn more?

Contact AAM