Magazine Prototype Reports

A glossary of paid and nonpaid circulation terms.

The U.S. newspaper circulation industry comes with its own unique vernacular that is used throughout AAM rules, standards and data. Let’s review some of the general terminology and what it means.

U.S. newspaper reports and data have separate categories for nonpaid circulation. Read this brief overview to learn more.

What’s the difference between data found in an audit report and a publisher’s statement?

How to tell if a newspaper at the entryway of the grocery store is qualified nonpaid or verified nonpaid.

Examining the differences between the two types of newspaper digital editions.

Learn more about these two types of analyzed nonpaid distribution.

Learn about this publication group and how it effects newspaper reporting.

Not all home delivery newspapers are paid subscriptions. Learn here about the different categories of nonpaid home delivery.

Download this handy overview of circulation types featured on AAM’s quarterly data reports.

A glossary of paid, verified and nonpaid circulation terms.

There are some general words and phrases used throughout AAM rules, reports and data pertaining to magazine circulation. Here’s a quick cheat sheet explaining some of the more commonly used terms.

There are many different categories of paid and verified magazine subscriptions. Review the definitions here.

Exploring some of the foundational knowledge needed to understand and analyze print and digital circulation.

Understanding the types of nonpaid magazine circulation when viewing AAM reports.

Use this handout to understand the breakdown of magazine circulation categories.

View samples of audit reports, publisher's statements and CMRs.