3 Truths to Confront the Digital Ad Fraud Crisis

Learn how ad fraud occurs and how to mitigate its impact.

 

Losses from digital ad fraud range from $6 billion to $16 billion annually, and the current supply chain structure makes it easy and attractive to commit ad fraud with little chance of retribution. The industry is nearing crisis stage as marketers are seriously questioning, rethinking and redoing their digital investments.

It’s time to get real. In this white paper, we outline three uncomfortable truths about digital ad fraud:

  1. Ad fraud occurs on both fake and legitimate websites.
     
  2. Illegitimate traffic sourcing is the main cause of fraud.
     
  3. Ad fraud measurement does not minimize ad fraud.
Previous Article
Why Meredith’s Doug Olson Believes Premium Content Providers Will Rise to the Top
Why Meredith’s Doug Olson Believes Premium Content Providers Will Rise to the Top

New director discusses his biggest challenges and what he hopes the AAM board will accomplish.

Next Article
4 of the Most Frequently Viewed Brand View Profiles
4 of the Most Frequently Viewed Brand View Profiles

Washington Post, American City Business Journals Group, Bloomberg Businessweek and Fort Worth Star-Telegram...

×

Navigate your way through the media landscape with AAM's Buy/Sell Connection.

First Name
Last Name
Company Name
Thank you!
Error - something went wrong!