3 Trends in the Magazine Snapshot Report

August 8, 2019

We analyzed the data in the latest magazine Snapshot report and this is what we found.

George Bartman, Vice President, Sales

 

AAM’s magazine Snapshot report is published twice a year covering the six-months ending Dec. 31 and June 30. The Snapshot report provides an overview of a magazine’s circulation before the release of the more detailed publisher’s statements. It’s popular with AAM clients because it includes all magazines that filed by deadline in one file and it is formatted and available for easy download and analysis in Excel. You can learn more about what’s in the report in this two-minute overview video.

The 1H2019 report was just released. We analyzed nearly 300 U.S. and Canadian titles included in the report and here are three areas where we saw circulation growth:

  1. Enthusiast Magazines Continue to Show Growth
    Just like we reported for in the Snapshot report for the 2H2018 that was released this spring, several titles related to the outdoor lifestyle showed circulation gains including Shooting Illustrated, Boating World, Boat U.S. Magazine, American Hunter, In-Fisherman and Game & Fish Magazine, just to name a few.
     
  2. Regional Magazines Gain Popularity
    Many magazines focused on specific state or geographic area also reported circulation gains including Indiana Connection, Chicago, Oklahoma Living, Time Out New York Kids, Arkansas Living, The Tennessee Magazine, and Colorado Country Life.
     
  3. Magazines Focused on Healthy Eating Show Top 10 Gains
    Out of the numerous magazines showing circulation gains, we noticed trends in the healthy eating categories with titles Eating Well and Clean Eating both appearing in the list of top 10 magazine circulation gainers.

If you would like to learn more about accessing and analyzing magazine circulation, I encourage you to attend our upcoming webinar, “Tips for Accessing Magazine Data” or schedule a customized training session, please contact Sandi Licking or at 224-366-6342.

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