Magazine Publisher’s Statement Terms and Definitions

A glossary of paid, verified and nonpaid circulation terms.


Magazine Publisher's Statement Terms and DefinitionsGain a full understanding of AAM consumer magazine publisher’s statement terms by downloading this comprehensive glossary.

Definitions are broken out by the following categories:

  • General circulation terms such as verified subscriptions, digital issue and rate base
  • Paid subscriptions such as individual, association and multi-title digital programs
  • Verified subscriptions that include public place and individual use
  • Single-copy sales such as partnership deductible issues and sponsored single issues
  • Analyzed nonpaid terms such as market coverage and nonpaid bulk
  • Pricing terms such as average subscription price annualized and average subscription price per copy
  • Subscription analysis terms such as use of premium and channels of subscription sales
  • Geographic analysis terms such as average circulation of regional, metro and demographic editions
Previous Article
How to Access Magazine Geographic Data
How to Access Magazine Geographic Data

View this video to learn how to access magazine geographic data as well as explore the reporting flexibilit...

Next Article
Circulation 101: General Magazine Circulation Terms
Circulation 101: General Magazine Circulation Terms

There are some general words and phrases used throughout AAM rules, reports and data pertaining to magazine...


Become a media data guru with AAM’s Data Insider

First Name
Last Name
Company Name
Thank you!
Error - something went wrong!