When Legitimate Sites Buy Illegitimate Traffic [SlideShare]

February 28, 2018

Watch how good publishers get caught up in ad fraud schemes.

Elise Baer, Interactive Communications Manager

 

Traffic sourcing is one of the biggest risk factors for introducing digital ad fraud to a site. According to the ANA, fraud increases 3.6 times when it comes from sourced traffic versus non-sourced traffic.

How do good publishers get fooled by this common practice? What can buyers and sellers do to ensure audiences are human and not bots? Find out in our latest SlideShare.


Ready to learn more about winning the war on digital ad fraud? Follow us on SlideShare and LinkedIn as we unveil 3 Truths That Help Confront the Digital Ad Fraud Crisis.

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