What are Affiliated Publications?

Learn about this publication group and how it effects newspaper reporting.

 

An affiliated publication is any publication owned and operated by an AAM newspaper client. Examples of affiliated publications include community or foreign language newspapers, market coverage products or magazines. Affiliated publications are included in the newspaper’s total combined average circulation, and additional details are broken out on quarterly reports and audits.

If you see “Affiliated Publications” on AAM reports, here are some quick facts to note:

  • May be any frequency (i.e., weekly, monthly, quarterly)
  • All distribution reporting categories for the core publication are available for affiliated publications
  • May be print, digital or both
  • If a print affiliated publication doesn’t have editorial content, it must carry free-standing inserts (FSIs) and have a product name that’s known in the marketplace
  • Digital affiliated publications must be consistent in character with the client's print newspaper, although advertising may differ
  • Affiliated publications are not reported separately for community newspapers (CNA)     

Example of how affiliated publications appear on newspaper reports

This is an example of a report for the Chicago Tribune. The main newspaper’s total circulation is broken out, followed by the total circulation of each affiliated publication. Total combined average circulation includes the main newspaper and all affiliated publications.

Affiliated publications appearing in the circulation summary

Under Circulation Data by Publication, the main newspaper and each affiliated publication’s circulation is broken out. Here is the breakdown for the print and digital versions of Daily Southtown, an affiliated publication of the Chicago Tribune.

Affiliated publications shown in circulation by publication

To learn how to include affiliated publications in your reports, please contact AAM. For questions about the reporting and analysis of affiliated publications, please call 877-222-0932.

Previous Article
Why Digital Ad Fraud Needs to Be Addressed First
Why Digital Ad Fraud Needs to Be Addressed First

Fraud impacts all downstream measurements. Learn some practical tips for bringing confidence back to digita...

Next Article
How to Find and Create Reports using Historical Data
How to Find and Create Reports using Historical Data

View data over time for trending insights.

×

Navigate your way through the media landscape with AAM's Buy/Sell Connection.

First Name
Last Name
Company Name
Thank you!
Error - something went wrong!