3 Ways to Access New Data in the Media Intelligence Center

February 1, 2018

Newspapers, magazines and business publications are all sharing new data in the month of February. Learn how to access it.

Sandi Licking, Client Solutions Training Manger

 

1.Updated Newspaper Quarterly Reports

U.S. and Canadian newspapers filed data for the last quarter of the year in January and new reports are added to the Media Intelligence Center every day. AAM aims to have 70 percent of all reports available within four weeks.

Users of the Media Intelligence Center can access newspaper quarterly data via newspaper-specific reports, using the Newspaper or Canadian Newspaper Analyzer, and through Brand View.
 

2.New Business and Magazine Snapshot Report

On February 7 AAM will release the latest magazine Snapshot report for the last half of 2017. On February 14, the business publication Snapshot report will be released. Both reports are available in AAM’s Media Intelligence Center and offer a quick overview of top-line data for magazines, religious, farm and business publications.
 

3.Fresh Data and New Profiles in AAM Brand View

AAM Brand View is automatically updated with new data when reports are updated. With nearly 170 participants, Media Intelligence Center users can use Brand View to find a wealth of data on media brands’ print and digital products including circulation, social media users, event activity and website users.

Check out the latest profiles for The Washington Post, The Olympian, Birds & Blooms, Taste of Home, ENR and Vetted.

 

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