Programmatic Media Buying: Steps To Transact With Trust In Milliseconds

September 6, 2016

In our latest SlideShare presentation, we highlight some of the key issues in programmatic media transactions and explain how media buyers and sellers can improve transparency in the RTB ecosystem.

Elise Baer, Interactive Communications Manager
 

While programmatic advertising has brought efficiencies, cost savings and benefits, it has also opened the door to issues related to bad actors and flawed systems that are not as evident in a direct environment.

As part of our Guide to Media Transparency, we’re taking a look at how media buyers and sellers can improve transparency in the RTB ecosystem.


Want to share the graphic on your social media channels? Please consider sharing Twitter or LinkedIn using the hashtag #TransactwithTrust and our handle @auditedmedia

 

Follow Us on SlideShare

If you would like to see other content like this, follow our account on SlideShare

You can learn more about our cross-media verification services for publishers and technology providers on our website.

Previous Article
Viewability by the Numbers [Infographic]
Viewability by the Numbers [Infographic]

While the industry has made strides in defining a viewable ad impression, the question of whether it is a v...

Next Article
5 #tweetable Truths About Programmatic Ad Buying
5 #tweetable Truths About Programmatic Ad Buying

Here are some of the most relevant quotes about programmatic ad buying from our Guide to Media Transparency...

×

Stay on top of industry trends with AAM's Buy/Sell Connection newsletter

First Name
Last Name
Company Name
Thank you!
Error - something went wrong!