Home » Digital Media 101 » Industry Experts Share 4 Truths About Viewability

Industry Experts Share 4 Truths About Viewability

February 1, 2017

How do they really feel about the standards and is the industry ready to transact on viewability?

Kammi Altig, Communications Manager

Our Guide to Media Transparency is an ongoing series highlighting the challenges facing digital media. Through a variety of white papers, industry interviews and infographics, we’ve discussed topics including ad fraud, programmatic buying, viewability, ad blocking and more.

The quotes from industry leaders are some of the most insightful and valuable parts of the series. Here’s a look at what our interviewees had to say about the topic of viewability.

Interested in Learning More?

Peruse our full library of industry interviews, white papers and case studies on our website and learn more about our digital verification services. Please share our series on Twitter or LinkedIn using the hashtag #TransactwithTrust and our handle @auditedmedia.

Fake Websites and Fake Users: The Perfect Recipe for Ad Fraud

Dr. Augustine Fou takes a behind-the-scenes look at how ad fraud happens.

How To Combat The High Cost Of Ad Fraud [Infographic]

Digital ad fraud is everyone's responsibility in the media ecosystem. Here are a few pointers for an indust...

Return to Home

Industry Experts Share 4 Truths About Viewability

Previous Article

Next Article

Industry Experts Share 4 Truths About Viewability

Previous Article

Next Article

Other content in this Stream

Learn how ad fraud occurs and how to mitigate its impact.

Fraud impacts all downstream measurements. Learn some practical tips for bringing confidence back to digital advertising.

Learn how ad fraud measurement technology can provide a false sense of security.

New program addresses fraud by differentiating good publishers who serve ads only to humans

Watch how good publishers get caught up in ad fraud schemes.

Multiple vendors with proprietary methods and technical limitations add to confusion surrounding digital ad fraud.

Confidence in your media spend is critical. AAM’s comprehensive audit services help you identify and work with trustworthy publisher and tech partners who will safeguard your media investments.

AAM’s CEO shares his predictions for 2018.

Watch how fraudsters invade the digital ad lifecycle and prevent it from being seen by human audiences.

Purchasing so-called human website traffic is a common way for some publishers to fulfill demand.

New blog series highlights three uncomfortable truths about digital ad fraud and how you can be part of the solution.

Patrick Jutras, vice president of sales at LaPresse+, shares how AAM’s digital audit gives them a competitive advantage.

Annex Business Media’s Vesna Moore explains how Canadian Anti-Spam Legislation (CASL) has impacted their business.

CEO Tom Drouillard reviews several key initiatives and explains how they help AAM fulfill its mission.

Read our interview to clear up the myths surrounding CASL and find out why the suspension of private right of action has caused so much confusion.

Certification also includes a review of the processes and systems used to measure ads.

Express consent is the gold standard. We walk you through how to achieve it.

Get familiar with one of the strictest email marketing laws in the world. Are you compliant?

Our new SlideShare gives you four ideas for overcoming the ad blocking challenge.

As more consumers install ad blocking software, we examine how it works, why it’s increasing in popularity and what publishers can do to minimize its impact on their revenues.