Home » Digital Media 101 » IAB Town Hall Recap: “You’re Only As Strong As Your Weakest Link”

IAB Town Hall Recap: “You’re Only As Strong As Your Weakest Link”

February 8, 2016

Recently AAM hosted a town hall about ad fraud, invalid traffic and media transparency at the IAB Annual Leadership Meeting. After the session, the IAB interviewed AAM’s Steve Guenther and Ted Boyd, CEO of Sandbox. Watch the video.

On January 25, AAM hosted a town hall at the IAB’s Annual Leadership Meeting that addressed how to combat piracy and fraud and improve media transparency. After the session, the IAB asked Steve Guenther, VP of AAM digital auditing services, and Ted Boyd, CEO of Toronto-based Sandbox Advertising, the question:

How is the digital media ecosystem collaborating to increase transparency?

Watch the video below to see how they think the industry can come together, take responsibility for the issues and work toward a more transparent digital supply chain. In it Guenther states that, as the industry tries to find solutions to these challenges, each side is “only as strong as its weakest link."

10 Steps to Media Transparency

Use these steps to build media transparency into your media transactions and foster trust with your media p...

Media Transparency, Ad Blocking and Programmatic Buying from the Agency Perspective

Brandworks International’s Ted Boyd shares his experience with ad blocking, programmatic buying and his vie...

Return to Home

IAB Town Hall Recap: “You’re Only As Strong As Your Weakest Link”

Previous Article

Next Article

IAB Town Hall Recap: “You’re Only As Strong As Your Weakest Link”

Previous Article

Next Article

Other content in this Stream

Learn how ad fraud measurement technology can provide a false sense of security.

New program addresses fraud by differentiating good publishers who serve ads only to humans

Watch how good publishers get caught up in ad fraud schemes.

Multiple vendors with proprietary methods and technical limitations add to confusion surrounding digital ad fraud.

Confidence in your media spend is critical. AAM’s comprehensive audit services help you identify and work with trustworthy publisher and tech partners who will safeguard your media investments.

AAM’s CEO shares his predictions for 2018.

Watch how fraudsters invade the digital ad lifecycle and prevent it from being seen by human audiences.

Purchasing so-called human website traffic is a common way for some publishers to fulfill demand.

New blog series highlights three uncomfortable truths about digital ad fraud and how you can be part of the solution.

Patrick Jutras, vice president of sales at LaPresse+, shares how AAM’s digital audit gives them a competitive advantage.

Annex Business Media’s Vesna Moore explains how Canadian Anti-Spam Legislation (CASL) has impacted their business.

CEO Tom Drouillard reviews several key initiatives and explains how they help AAM fulfill its mission.

Read our interview to clear up the myths surrounding CASL and find out why the suspension of private right of action has caused so much confusion.

Certification also includes a review of the processes and systems used to measure ads.

Express consent is the gold standard. We walk you through how to achieve it.

Get familiar with one of the strictest email marketing laws in the world. Are you compliant?

Our new SlideShare gives you four ideas for overcoming the ad blocking challenge.

As more consumers install ad blocking software, we examine how it works, why it’s increasing in popularity and what publishers can do to minimize its impact on their revenues.

Digital media is put on notice by one of the world’s largest marketers.

CEO Tom Drouillard shares how AAM's new Quality Certification program helps minimize ad fraud by verifying quality publishers