Fighting Digital Ad Fraud [Slideshare]

November 16, 2016

The cost of corruption to the digital ad industry is estimated to be around $8.2 billion per year. Our latest SlideShare shows how the industry is working together to solve some of the issues associated with fraud.

Elise Baer, Interactive Communications Manager
 

In 1914 advertisers united with advertising agencies and publishers to found what is now the Alliance for Audited Media to stop print fraud and wasted ad dollars.

Fast forward 100 years. The media channels are different, but marketers, ad agencies, publishers and now tech vendors face the same issues of making sure media measurements are reliable in an even more complex environment.

As part of our Guide to Media Transparency, we’re taking a look at the industry’s game plan for fighting back against digital ad fraud, how the various initiatives fit together and what you should know about them.

Want to share the graphic on your social media channels? Please consider sharing Twitter or LinkedIn using the hashtag #TransactwithTrust and our handle @auditedmedia

Follow Us on SlideShare

If you would like to see other content like this, follow our account on SlideShare

Ad tech providers can learn more about our digital certification services here.

Previous Article
How To Combat The High Cost Of Ad Fraud [Infographic]
How To Combat The High Cost Of Ad Fraud [Infographic]

Digital ad fraud is everyone's responsibility in the media ecosystem. Here are a few pointers for an indust...

Next Article
How Online Publishers Should Address Ad Blocking
How Online Publishers Should Address Ad Blocking

Detection is the first step in the IAB’s new DEAL method, which is designed to help publishers build strate...

×

Navigate your way through the media landscape with AAM's Buy/Sell Connection.

First Name
Last Name
Company Name
Thank you!
Error - something went wrong!