4 Reasons You Should Ask Your Media Partners for an Audit

January 31, 2018

Confidence in your media spend is critical. AAM’s comprehensive audit services help you identify and work with trustworthy publisher and tech partners who will safeguard your media investments.

Danielle O’Connell, Director, Sales


Here are four reasons why you should ask your media partners for an AAM audit before you enter an agreement.


1. Counting is complicated.

Whether you’re counting print copies or digital visits, the details can quickly complicate a seemingly simple transaction. Do you know if the copy of the publication that ran your advertising message was delivered? Did a person see your digital ad or was it a robot?

AAM runs the raw data through numerous filters and safeguards to take the guesswork out of the equation and present you with a simple, straightforward number so you don’t have to play detective or mathematician.


2. Standards are important.

The print and digital media industry is full of acronym organizations—we should know, we’re one of them. All of us work together to set guidelines and standards for how media is counted, bought and sold to guarantee the most transparent and forthcoming process. AAM participates in and organizes hundreds of meetings each year just to keep up-to-date with evolving industry practices.

AAM audits are conducted in accordance with the most recent industry guidelines and best practices, ensuring the numbers you use to transact are compliant so you don’t have to participate in all those committee meetings—but you’re always welcome to join.


3. Data is critical.

Digital tracking has given us more information on consumer behavior and actions than ever before, allowing you to make insightful choices for your ad dollars. But it’s also created an overwhelming amount of information that can be difficult to manage.

AAM data is housed in our Media Intelligence Center where powerful tools give you the ability to organize, analyze and download data for hundreds of media properties with just a few clicks. And if you’re still feeling overwhelmed, we offer free training and customized reports to help you manage.


4. Audits are proof.

With today’s fragmented and sometimes murky media options, how do you choose the best partner to help you reach your audience and share your message? How do you know their data is right, compliant with industry standards and easily accessible? You ask for proof.

AAM audits are proof that a media partner is committed to building a trustworthy and transparent relationship with you and with their audience, ensuring you get the most out of your ad dollars.


Download our new white paper to learn more about digital ad fraud and how quality publishers offer a safe haven for marketers.

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