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Get to the Truth about Ad Fraud.

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3 Truths to Confront the Digital Ad Fraud Crisis

Learn how ad fraud occurs and how to mitigate its impact.

 

Losses from digital ad fraud range from $6 billion to $16 billion annually, and the current supply chain structure makes it easy and attractive to commit ad fraud with little chance of retribution. The industry is nearing crisis stage as marketers are seriously questioning, rethinking and redoing their digital investments.

It’s time to get real. In this white paper, we outline three uncomfortable truths about digital ad fraud:

  1. Ad fraud occurs on both fake and legitimate websites.
     
  2. Illegitimate traffic sourcing is the main cause of fraud.
     
  3. Ad fraud measurement does not minimize ad fraud.
Previous Article
5 Charts That Demonstrate the Scope of Digital Ad Fraud
5 Charts That Demonstrate the Scope of Digital Ad Fraud

A roundup of charts from industry studies on the impact of digital ad fraud.

Next Article
Why Digital Ad Fraud Needs to Be Addressed First
Why Digital Ad Fraud Needs to Be Addressed First

Fraud impacts all downstream measurements. Learn some practical tips for bringing confidence back to digita...

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