Most Searched ZIP Codes In The Media Intelligence Center

March 14, 2016

When searching for U.S. newspapers, many users turn to a simple ZIP code search to find the newspapers with distribution in the areas they’re targeting.

Eleanor Overton, Manager, Product Leadership
 

AAM’s Media Intelligence Center is regularly accessed by nearly 6,000 registered users. Often times, those users are searching for information on U.S. newspapers, giving the industry some pretty impressive statistics for 2015:

  • More than 157,000 newspaper reports downloaded
  • Buyer downloads of newspaper Consolidated Media Reports increased 13x between April and October
  • Redesigned Newspaper Analyzer tool doubled usage between the second and third quarters

More than a third of the users accessing the Media Intelligence Center come from the advertiser and advertising agency industries. When searching for U.S. newspapers, many of these users turn to a simple ZIP code search to find the newspapers with distribution in the areas they’re targeting. Here’s a look at some of the most frequently searched ZIP codes in the Media Intelligence Center.

Most searched ZIP codes in the Media Intelligence Center

The Media Intelligence Center is just one of the many ways we send data into the media ecosystem. Combined with a wide network of data partners who share AAM information in their databases and direct data feeds to some of the industry’s most influential companies, AAM data is touched or searched nearly 5 million times each year. And the All Access program now gives you greater access to valuable media data by making all of the Media Intelligence Center tools and reports available for no additional charge.

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