Here’s an in-depth look at what you need to know about the MPA MM360° Brand View tab.
Last year we launched Brand View as a way for magazines to share their unique story alongside AAM-verified metrics. As we continue to improve and add to the data available in Brand View, we are pleased to announce that we have partnered with MPA—The Association of Magazine Media to integrate the MPA Magazine Media 360° Brand Audience Report directly into AAM Brand View.
Here’s an in-depth look at what you need to know about the MPA MM360° tab.
Sample MPA MM360° tab from Reader’s Digest profile. View full profile here.
What is the MPA MM360° tab?
The MPA MM360° tab is a new feature available in AAM Brand View that showcases the cross-media data found in the most recent MPA Magazine Media 360° Brand Audience Report. This tab is available to all AAM clients who participate in the MPA report.
Which publishers can access the MPA MM360° tab?
The tab is complimentary for all AAM clients who also participate in the MPA Magazine Media 360° Brand Audience Report. Approximately 120 magazine media brands from 25 companies currently participate in the report and are also AAM clients.
When does the MM360° tab go live?
As of June 5, the MPA MM360° tab will be available to all AAM/MPA clients in AAM’s Publisher Filing Center. April 2018 MPA data will be displayed initially, and the tab will be updated automatically each month after the release of the MPA MM360° Brand Audience Report. For clients who do not yet have their Brand View profiles activated, a basic profile including the MPA MM360° tab will be pushed out automatically for them near the end of June with the opportunity to opt-out of the tab, if requested.
What metrics are included on the tab?
The MPA MM360° tab includes metrics from print and digital editions, web, mobile web, video and total 360° figures. This easy-to-use format displays data in charts and tables and includes a trend analysis, year-to-date averages, and a year-over-year percentage change. The report data is compiled by third-party providers including GfK MRI, Ipsos and comScore.
How often will the tab be updated?
Once the tab is activated, it will be updated automatically each month after the release of the MPA MM360° Brand Audience Report. No further action is required.
Who can view the MPA MM360° tab?
AAM Brand View and the MPA MM360° tab can be viewed by anyone via a shareable URL or accessed by logging into AAM’s Media Intelligence Center and clicking on the publication’s title.
What is Brand View?
AAM Brand View is an interface in AAM’s Media Intelligence Center that enables publishers to feature their brand messaging and images alongside AAM-verified metrics. AAM launched Brand View in 2016 and has seen on average a 40% increase in activity for publishers with profiles from media buyer users when compared with standard database use.
How do I activate my Brand View profile?