3 Ways to Take the Front Page of Your Brand View Profile to the Next Level

The Overview section is the first thing media buyers see when they click on your title in the Media Intelligence Center. Here’s how to make a great first impression.

 

The Overview section is like the “home page” of your AAM Brand View profile. Not only is it the first thing media buyers see when they visit your profile, but it also provides the most opportunities to promote your media brand. The Oregonian’s Overview section below is a great example of how rich promotional text, attractive images and video create a compelling profile.

Oregonian Brand View overview tab

In this article, we look at ways to make your Overview section stand out and showcase AAM clients who have taken their Brand View profiles to the next level.

 

1. Customize Your Promotional Text

The rich text box where you enter your promotional content offers several ways to customize the look of your text.

Use headings to break up content and emphasize important points.

Highlight the text you wish to enlarge, click on the Normal button (paragraph format) and select an appropriate heading size.

Use headings to break up text.

Bold and italicize text for emphasis.

Highlight the text you wish to emphasize and click on B for bold or I for italics.

Bold and italicize for emphasis.

Add a horizontal rule to break up text.

Place your cursor where you would like to place the rule and click the Insert Horizontal Line button.

Add a horizontal rule to break up text.

Link to a website.

Highlight the text you would like to link from and click on the link icon.

Link to a website.

In the pop-up box, enter the website’s URL and click OK.

In the pop up box, enter the URL and click OK.

Here is the active link.

Examples of customized promotional text:

Texas Monthly

Texas Monthly Brand View promotional text.

View the full profile.

 

Taste of Home

Taste of Home Brand View promotional text.

View the full profile.

 

Tennessean

Tennessean Brand View promotional text.

View the full profile.

 

2. Add Video

Embedding video in your Brand View profile adds interactivity to your Overview page. To add a video, select the overview template that includes a spot to embed a video.

Select and Overview template that includes video.

In the Provide Content section, enter your video’s embed code in the field and click Save.

Enter the embed code and click Save.

To copy the embed code for a YouTube video, right click on the video and select Copy Embed Code. For a Vimeo video, click the Share button below the video and copy the embed code.

Examples of video embeds:

The Grand Rapids Press

Grand Rapids Press Brand View with video.

View the full profile.

 

Plain Dealer

Plain Dealer Brand View with video.

View the full profile.

 

 

3. Keep Your Imagery Consistent

While a wide variety of images—size, color and shape—can be uploaded to your Brand View profile, it’s best to keep them consistent. AAM recommends using images that are approximately 400 x 200 pixels and under 100 KB in file size. Keeping file sizes and dimensions small ensures your Brand View profile loads quickly. Adobe Photoshop or an online service like tinypng can help compress your images while still retaining quality.

Examples of consistent imagery:

Esquire

Esquire Brand View with images.

View the full profile.

 

Star Tribune

Star Tribune Brand View with images.

View the full profile.

 

Air Conditioning, Heating and Refrigeration News

Heating, Air Conditioning and Refrigeration News Brand View with images.

View the full profile.

 

Have questions about how to get started on your Brand View profile? Visit our step-by-step tutorial or contact AAM’s Sandi Licking for pointers. For more great Brand View examples, visit Anatomy of an Attention-Grabbing Brand View Profile.

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AAM Brand View tells your brand’s big-picture story. Here’s how to get started.

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Tell More of Your Brand Story with Brand View's Learn More Section
Tell More of Your Brand Story with Brand View's Learn More Section

Provide ad sales contact information, promote other publications and more to media buyers.

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