The What, Why and How of Ad Blocking [Infographic]

May 2, 2017

As more consumers install ad blocking software, we examine how it works, why it’s increasing in popularity and what publishers can do to minimize its impact on their revenues.

Elise Baer, Interactive Communications Manager
 

According to the IAB study, Ad Blocking: Who Blocks Ads, Why and How to Win Them Back, 26 percent of users block ads on a computer, while 15 percent of respondents block ads on their mobile phones. In both cases these users are typically males between the ages of 18 and 34. 

The actions of these consumers may have a long-term effect on the publishers and advertisers in digital media. Jupiter Research suggests ad blocking could cost publishers $27 billion in revenue by 2020.

In the latest infographic from our Guide to Media Transparency, we take a look at what ad blocking is, why users are installing the software and how the industry can overcome ad blocking challenges.
 

As part of our Guide to Media Transparency, we’ve posted a series of infographics with key takeaways from the white papers and interviews to give you visually appealing, shareable information. Check out some of the other infographics in the series:

Follow us on Twitter @auditedmedia or on LinkedIn for updates on the series.

Previous Article
4 Ways AAM Can Help You Win New Advertising
4 Ways AAM Can Help You Win New Advertising

Ready to make your media brand stand out from the crowd? AAM can help put your best foot forward and sell m...

Next Article
Industry Experts Share 4 Truths About Viewability
Industry Experts Share 4 Truths About Viewability

How do they really feel about the standards and is the industry ready to transact on viewability?

×

Stay on top of industry trends with AAM's Buy/Sell Connection newsletter

First Name
Last Name
Company Name
Thank you!
Error - something went wrong!