Viewability by the Numbers [Infographic]

September 30, 2016

While the industry has made strides in defining a viewable ad impression, the question of whether it is a viable form of currency is still up for debate. Here is a look at the state of viewability by the numbers.

Elise Baer, Interactive Communications Manager
 

As part of our Guide to Media Transparency we’re posting a series of six infographics that pull together key takeaways from our white papers and industry interviews into a visual format that’s easy to share. So far we’ve posted:

In this infographic we take a look at the state of viewability by the numbers.

Five years ago the term “viewability” started to take root in the digital advertising world. Media buyers began questioning whether their ads were being seen by humans. Flash forward to 2013. The topic of viewability dominated headlines and stirred discussions on all sides of the industry about the possibility of transacting on a new currency—viewable ad impressions. Now, while the industry has made significant strides in defining a viewable ad impression, the question of whether it is a viable form of currency is still up for debate.

To better understand the barriers to full viewability, it is important to first understand the standards and players in the current media landscape. Let’s take a look.

Peruse our full library of industry interviews, white papers and case studies on our website and learn more about our digital verification services.

Previous Article
5 Questions with Gannett’s Jerry Hill
5 Questions with Gannett’s Jerry Hill

We sat down with Gannett’s Jerry Hill, the newest member of AAM’s board of directors, to get his take on wh...

Next Article
Programmatic Media Buying: Steps To Transact With Trust In Milliseconds
Programmatic Media Buying: Steps To Transact With Trust In Milliseconds

We highlight some of the key issues in programmatic media transactions and explain how media buyers and sel...

×

Stay on top of industry trends with AAM's Buy/Sell Connection newsletter

First Name
Last Name
Company Name
Thank you!
Error - something went wrong!