Top SRDS Search Categories In The Media Intelligence Center

March 7, 2016

Searching by SRDS classification is a popular way for buyers to discover media brands.

Eleanor Overton, Manager, Product Leadership
 

Each month, the Media Intelligence Center is accessed more than 7,000 times by members of the print and digital media industry. More than a third of these users are advertisers and advertising agencies looking for information to develop and evaluate media plans. The Media Intelligence Center offers many ways for users to discover media brands, including searching by SRDS classification. Here’s a look at the most frequently searched SRDS classifications in the Media Intelligence Center.

Most searched SRDS classifications in AAM's Media Intelligence Center

The Media Intelligence Center is just one of the many ways we send data into the media ecosystem. Combined with a wide network of data partners who share AAM information in their databases and direct data feeds to some of the industry’s most influential companies, AAM data is touched or searched nearly 5 million times each year. And the All Access program now gives you greater access to valuable media data by making all of the Media Intelligence Center tools and reports available for no additional charge.

Previous Article
Transparency in Programmatic Advertising - It's a Two-Way Street
Transparency in Programmatic Advertising - It's a Two-Way Street

AAM takes a behind the scenes look at programmatic advertising and real-time bidding.

Next Article
How GroupM Handles the Major Digital Ad Issues Facing the Media Industry
How GroupM Handles the Major Digital Ad Issues Facing the Media Industry

Joe Barone of GroupM talks with AAM about the progress that has been made on the major issues facing media ...

×

Stay on top of industry trends with AAM's Buy/Sell Connection newsletter

First Name
Last Name
Company Name
Thank you!
Error - something went wrong!