Home » Blog » Programmatic Media Buying: Steps To Transact With Trust In Milliseconds

Programmatic Media Buying: Steps To Transact With Trust In Milliseconds

September 6, 2016

In our latest SlideShare presentation, we highlight some of the key issues in programmatic media transactions and explain how media buyers and sellers can improve transparency in the RTB ecosystem.

Elise Baer, Interactive Communications Manager

While programmatic advertising has brought efficiencies, cost savings and benefits, it has also opened the door to issues related to bad actors and flawed systems that are not as evident in a direct environment.

As part of our Guide to Media Transparency, we’re taking a look at how media buyers and sellers can improve transparency in the RTB ecosystem.

Transact with Trust in Milliseconds: Ensuring Transparency in Programmatic Media Buying from Alliance for Audited Media

Want to share the graphic on your social media channels? Please consider sharing Twitter or LinkedIn using the hashtag #TransactwithTrust and our handle @auditedmedia.

If you would like to see other content like this, follow our account on SlideShare.

You can learn more about our cross-media verification services for publishers and technology providers on our website.

Viewability by the Numbers [Infographic]

While the industry has made strides in defining a viewable ad impression, the question of whether it is a v...

Media Intelligence Center Usage Is Up and We Know Why [Infographic]

Last year we opened access to the Media Intelligence Center to all AAM clients. Check out this infographic ...

Return to Home

Programmatic Media Buying: Steps To Transact With Trust In Milliseconds

Previous Article

Next Article

Programmatic Media Buying: Steps To Transact With Trust In Milliseconds

Previous Article

Next Article

Most Recent Articles

AAM's new board director discusses how publishers can diversify their revenue streams and the importance of cross-platform data.

Infographic shows who is looking at Brand View and how often they’re interacting with profiles.

Having recently joined AAM’s board of directors, she shares her views on the importance of independent media audits and the need for setting standards in digital advertising.

New director discusses his biggest challenges and what he hopes the AAM board will accomplish.

Washington Post, American City Business Journals Group, Bloomberg Businessweek and Fort Worth Star-Telegram generate high viewership to their Brand View profiles. See what they’re doing right.

Fraud impacts all downstream measurements. Learn some practical tips for bringing confidence back to digital advertising.

Blue SoHo’s Kurt Kopinski explains how data and audits directly impact CPMs.

Learn how ad fraud measurement technology can provide a false sense of security.

There are some general words and phrases used throughout AAM rules, reports and data pertaining to magazine circulation. Here’s a quick cheat sheet explaining some of the more commonly used terms.

AAM's database gives you an unparalleled view of the media landscape, allowing you to create reports and conduct analysis on a wide range of data points with just a few clicks.

The U.S. newspaper circulation industry comes with its own unique vernacular that is used throughout AAM rules, standards and data. Let’s review some of the general terminology and what it means.

How AAM is working to promote advertising transparency at doctors’ offices and pharmacies.

New consumer magazine Snapshot report shows several titles reported gains for the second half of 2017.

New program addresses fraud by differentiating good publishers who serve ads only to humans

Watch how good publishers get caught up in ad fraud schemes.

Multiple vendors with proprietary methods and technical limitations add to confusion surrounding digital ad fraud.

Learn how to design an effective and enticing Brand View profile in 12 simple steps.

Newspapers, magazines and business publications are all sharing new data in the month of February. Learn how to access it.

Confidence in your media spend is critical. AAM’s comprehensive audit services help you identify and work with trustworthy publisher and tech partners who will safeguard your media investments.

Learn more about the new representatives from Zenithmedia, Meredith and Condé Nast.