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Programmatic Media Buying: Steps To Transact With Trust In Milliseconds

September 6, 2016

In our latest SlideShare presentation, we highlight some of the key issues in programmatic media transactions and explain how media buyers and sellers can improve transparency in the RTB ecosystem.

Elise Baer, Interactive Communications Manager

While programmatic advertising has brought efficiencies, cost savings and benefits, it has also opened the door to issues related to bad actors and flawed systems that are not as evident in a direct environment.

As part of our Guide to Media Transparency, we’re taking a look at how media buyers and sellers can improve transparency in the RTB ecosystem.

Transact with Trust in Milliseconds: Ensuring Transparency in Programmatic Media Buying from Alliance for Audited Media

Want to share the graphic on your social media channels? Please consider sharing Twitter or LinkedIn using the hashtag #TransactwithTrust and our handle @auditedmedia.

If you would like to see other content like this, follow our account on SlideShare.

You can learn more about our cross-media verification services for publishers and technology providers on our website.

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