In our latest SlideShare presentation, we highlight some of the key issues in programmatic media transactions and explain how media buyers and sellers can improve transparency in the RTB ecosystem.
While programmatic advertising has brought efficiencies, cost savings and benefits, it has also opened the door to issues related to bad actors and flawed systems that are not as evident in a direct environment.
As part of our Guide to Media Transparency, we’re taking a look at how media buyers and sellers can improve transparency in the RTB ecosystem.
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