Programmatic Media Buying: Steps To Transact With Trust In Milliseconds

September 6, 2016

In our latest SlideShare presentation, we highlight some of the key issues in programmatic media transactions and explain how media buyers and sellers can improve transparency in the RTB ecosystem.

Elise Baer, Interactive Communications Manager

While programmatic advertising has brought efficiencies, cost savings and benefits, it has also opened the door to issues related to bad actors and flawed systems that are not as evident in a direct environment.

As part of our Guide to Media Transparency, we’re taking a look at how media buyers and sellers can improve transparency in the RTB ecosystem.

Transact with Trust in Milliseconds: Ensuring Transparency in Programmatic Media Buying from Alliance for Audited Media

Want to share the graphic on your social media channels? Please consider sharing Twitter or LinkedIn using the hashtag #TransactwithTrust and our handle @auditedmedia.

If you would like to see other content like this, follow our account on SlideShare.

You can learn more about our cross-media verification services for publishers and technology providers on our website.

Viewability by the Numbers [Infographic]

While the industry has made strides in defining a viewable ad impression, the question of whether it is a v...

Media Intelligence Center Usage Is Up and We Know Why [Infographic]

Last year we opened access to the Media Intelligence Center to all AAM clients. Check out this infographic ...

Return to Home

Programmatic Media Buying: Steps To Transact With Trust In Milliseconds

Previous Article

Next Article

Programmatic Media Buying: Steps To Transact With Trust In Milliseconds

Previous Article

Next Article

Most Recent Articles

Director elections were announced at AAM’s annual business meeting. See who was re-elected and get to know some new faces.

Tom Drouillard reviews several key initiatives from the 2018 annual business meeting.

New methodology defines county by USPS ZIP code.

Study finds audiences are highly engaged and wield decision-making power.

Learn more about the new representatives from Starcom and Trusted Media Brands.

Dr Augustine Fou, cybersecurity and ad fraud researcher, thinks you should be paying attention to the local ad fraud discussion.

With the recent launch of the Distribution Map tab in AAM Brand View, we’ve selected a few news media clients who are making the most of this new feature and their complimentary profiles.

How the lessons of 1914 still ring true today.

A roundup of charts from industry studies on the impact of digital ad fraud.

MPA member magazines also launched the new MPA MM360° Brand View tab to give buyers access to MPA 360° metrics alongside AAM-verified data.

Spread the word about your media brand with these tips.

With the recent integration of the MPA Magazine Media 360° Brand Audience Report into AAM Brand View, we’ve selected a few magazines that are making the most of this new feature and their complimentar

You know that AAM’s Media Intelligence Center is highly trafficked by marketers and agencies. But do you know who is actually viewing your data?

Some information to keep in mind as you file your June 2018 publisher’s statement data.

AAM's new board director discusses how publishers can diversify their revenue streams and the importance of cross-platform data.

Infographic shows who is looking at Brand View and how often they’re interacting with profiles.

Having recently joined AAM’s board of directors, she shares her views on the importance of independent media audits and the need for setting standards in digital advertising.

New director discusses his biggest challenges and what he hopes the AAM board will accomplish.

Washington Post, American City Business Journals Group, Bloomberg Businessweek and Fort Worth Star-Telegram generate high viewership to their Brand View profiles. See what they’re doing right.