In our new LinkedIn SlideShare we provide 10 steps for more trusted and transparent media. Put these steps into action to begin tackling the industry’s concerns with programmatic buying, ad fraud, viewability and ad blocking today.
In our Guide to Media Transparency we take a look at the four major hurdles currently impacting the state of transparency in the digital ecosystem: accountability in programmatic buying, ad fraud, viewability and ad blocking.
Here are 10 steps that can help you start to overcome these hurdles and improve transparency and trust with your media partners.
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