With the recent integration of the MPA Magazine Media 360° Brand Audience Report into AAM Brand View, we’ve selected a few magazines that are making the most of this new feature and their complimentary profiles.
George Bartman, Vice President, Sales
Brand View profiles have seen a 50 percent increase in activity from media buyer users in the first half of 2018 over traditional activity. Let’s look at how some of our magazine clients are using Brand View to showcase their AAM-verified and MPA 360° data to buyers:
Birds & Blooms
Trusted Media Brands’ Birds & Blooms has optimized its overview page to highlight its distinction as the highest paid-circulation magazine for bird enthusiasts in the U.S. View Birds & Blooms’ full profile.
Cosmopolitan leverages vibrant magazine covers and 360° data on its landing page to give buyers a quick look at how it engages and appeals to its audience. View Cosmopolitan’s full profile.
Taste of Home
The first items viewed on Taste of Home’s profile are a mission statement and direct link to its media kit. MM360° Total Audience trends and media mix are displayed on the MPA MM360° tab in colorful charts and graphics, helping this Trusted Media Brands’ title tell a richer story. View Taste of Home’s full profile.
Hearst’s Esquire added a custom statement about audience growth to its circulation tab. With AAM-verified data displayed in charts and graphs directly below, this profile is backed up by strong visual evidence. View Esquire’s full profile.
Ready to optimize your Brand View profile? Profiles are complimentary for all AAM publisher clients. Check out this SlideShare, “Anatomy of an Attention-Grabbing Brand View Profile.” If you’d like help creating a profile, contact me or Danielle O’Connell at 212-867-8992.