New Directors Join AAM’s Board

September 5, 2018

Learn more about the new representatives from Starcom and Trusted Media Brands.

Mark Wachowicz, Executive Vice President, Business Innovation


At its July meeting, the AAM board of directors welcomed new members from Starcom and Trusted Media Brands. Get to know a little more about each of them by reading their short biographies.

Kathy Heatley, Vice President, Media Director, Local Publishing Investment, Starcom Worldwide

Kathy Heatley, Starcom WorldwideKathy Heatley joins the AAM board of directors representing U.S. advertising agencies. Heatley has spent more than 20 years working with the local media marketplace to provide creative, unique and competitively priced solutions to customers in broad categories of business.

Heatley began her media career at Valassis where she bought and managed newspaper expenditures for 10 years. As vice president, media director, local publishing investment at Starcom, she is a change agent in the marketplace by establishing new contractual standards of accountability, managing flexible agreements for clients with publishers, and driving process and automation efficiencies.

She oversees a broad range of clients including Best Buy, Bank of America, Samsung, Kraft and Visa.

Heatley previously served as chairwoman of Certified Audit of Circulations before it merged with AAM.


Bonnie Kintzer, President and Chief Executive Officer, Trusted Media Brands

Bonnie Kintzer, Trusted Media BrandsBonnie Kintzer is representing U.S. magazine media on the AAM board. She joined Trusted Media Brands in April 2014 when it was originally the Reader’s Digest Association. Kintzer rebranded the company to reflect the portfolio of trusted brands including Taste of Home, The Family Handyman, Haven Home Network, Reminisce, Birds & Blooms and Reader’s Digest. Since joining Trusted Media Brands, she has focused on a growth strategy including the launch of and Taste of Home Special Delivery. Across all brands, unique visitors have grown to 63 million.

Kintzer previously held numerous senior executive positions at Reader’s Digest Association where she led and oversaw the successful launch of Everyday with Rachael Ray.

In addition to Trusted Media Brands, Kintzer worked for Women’s Marketing, Inc., the leading marketing services company serving emerging brands targeting women and owned her own consulting firm serving the media industry.

She holds a master’s degree in business from Harvard Business School and a bachelor’s degree from Clark University. She serves as chairwoman of the Reader’s Digest Foundation and the 40 Million Story Campaign for United Through Reading. She also serves on the boards of the Directors of Children’s Learning Center of Fairfield County and the MPA—The Association of Magazine Media.


A full roster of AAM board directors is available on our website.

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