Industry Experts Share 4 Truths About Viewability

February 1, 2017

How do they really feel about the standards and is the industry ready to transact on viewability?

Kammi Altig, Communications Manager
 

Our Guide to Media Transparency is an ongoing series highlighting the challenges facing digital media. Through a variety of white papers, industry interviews and infographics, we’ve discussed topics including ad fraud, programmatic buying, viewability, ad blocking and more.

The quotes from industry leaders are some of the most insightful and valuable parts of the series. Here’s a look at what our interviewees had to say about the topic of viewability.

Interested in Learning More?

Peruse our full library of industry interviews, white papers and case studies on our website and learn more about our digital verification services. Please share our series on Twitter or LinkedIn using the hashtag #TransactwithTrust and our handle @auditedmedia.

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