Recently AAM hosted a town hall about ad fraud, invalid traffic and media transparency at the IAB Annual Leadership Meeting. After the session, the IAB interviewed AAM’s Steve Guenther and Ted Boyd, CEO of Sandbox. Watch the video.
On January 25, AAM hosted a town hall at the IAB’s Annual Leadership Meeting that addressed how to combat piracy and fraud and improve media transparency. After the session, the IAB asked Steve Guenther, VP of AAM digital auditing services, and Ted Boyd, CEO of Toronto-based Sandbox Advertising, the question:
How is the digital media ecosystem collaborating to increase transparency?
Watch the video below to see how they think the industry can come together, take responsibility for the issues and work toward a more transparent digital supply chain. In it Guenther states that, as the industry tries to find solutions to these challenges, each side is “only as strong as its weakest link."