The cost of corruption to the digital ad industry is estimated to be around $8.2 billion per year. Our latest SlideShare shows how the industry is working together to solve some of the issues associated with fraud.
In 1914 advertisers united with advertising agencies and publishers to found what is now the Alliance for Audited Media to stop print fraud and wasted ad dollars.
Fast forward 100 years. The media channels are different, but marketers, ad agencies, publishers and now tech vendors face the same issues of making sure media measurements are reliable in an even more complex environment.
As part of our Guide to Media Transparency, we’re taking a look at the industry’s game plan for fighting back against digital ad fraud, how the various initiatives fit together and what you should know about them.
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