CASL Compliance: A Recap of the Industry’s Must-Attend Discussion

December 1, 2016

View this important presentation to prepare your company for the final stage of CASL enforcement on July 1.

Joan Brehl, VP and GM, AAM Canada
 

AAM recently cohosted an educational panel called “The Publishers’ Guide to CASL Compliance” with Equisoft, Magazines Canada, Newspapers Canada, CCAB (a division of BPA Worldwide) and Circulation Management Association of Canada (CMC) to help media companies prepare for the final stage of enforcing the new Canadian Anti-Spam Legislation (CASL).

CASL will go into full effect on July 1, 2017. Do you know if you’re CASL compliant? Download the presentation from this industry session to learn what steps your company should take to comply with the tenants of CASL in advance of the July deadline.

At that time two game-changing events will take place:

  • The grandfathered period for opt-in email lists ends.
  • The Private Right to Action will be implemented, putting non-compliant companies at risk of being served with repeated class action lawsuits from the public—a continual penalty that some believe could collectively be more punishing than the CRTC’s fine of up to $10 million.

Contact me with any questions about AAM’s recent CASL session.  To learn more about CASL, check out the Government of Canada website and visit caslcompliant.ca to sign up to receive email updates on news related to CASL compliance. 

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