Quarterly report showcases magazine media data across platforms.
AAM’s Magazine Media 360° report is an industry produced report that measures magazine audiences across multiple platforms and formats. Compiled monthly and released quarterly, Magazine Media 360° provides audience information for nearly 100 U.S. magazine media brands featuring data from GfK MRI, Ipsos and ComScore. The report is free to download and is available in both Excel and PDF formats, as well as top performers lists.
Here are six things you can learn in the Magazine Media 360° report:
1. Print and Digital Editions
The first data column in the Magazine Media 360° features the estimated, unduplicated readership of a brand’s print and digital average issue as measured by either Gfk MRI or Ipsos.
The next column shows the number of unique visitors to a brand’s website at least once during the reporting period on either a desktop or laptop computer as measured by ComScore.
3. Mobile Websites
The third column is the number of unique visitors to the magazine brand’s website at least once during the reporting period on a mobile device as measured by ComScore.
The fourth column reports the number of unique viewers. This audience watched a video at least once in the reporting period using a publisher-owned or operated video player or through a clearly branded video channel. This metric is also measured by ComScore.
5. Total 360°
The final column combines the previous four columns to provide the total reach of the magazine brand’s audience across all platforms.
6. Comparable Data
The rest of the report provides comparable data for the same five metrics, including: year-over-year numeric changes and percent changes, and year-to-date averages and percent changes.