Programmatic advertising technology has revolutionized how ads are bought and sold. But, while this technology may be more efficient, it has spawned other concerns that foster an environment of mistrust. Here are three ways to help you build transparency into your programmatic transactions.
Elise Baer, Interactive Communications Manager
Since January we have been sharing content from our Guide to Media Transparency white papers and interviews, which take a look at some of the pressing issues in digital advertising, on the AAM blog. A few weeks ago we published the first of six infographics that pulled together key takeaways and color commentary from our industry one-on-ones into a visual format that’s easy to share.
In this infographic, we’re taking a look at the questions and concerns that media professionals have about programmatic ad buying and sharing three ways that each party can help ensure transparency.