Blog

Everything you need to know to stay informed about AAM and the media industry.

  • 5 Charts That Demonstrate the Scope of Digital Ad Fraud

    5 Charts That Demonstrate the Scope of Digital Ad Fraud

    A roundup of charts from industry studies on the impact of digital ad fraud.

    Read Article
  • Nearly 100 Consumer Magazine Profiles Now Live in AAM Brand View

    Nearly 100 Consumer Magazine Profiles Now Live in AAM Brand View

    MPA member magazines also launched the new MPA MM360° Brand View tab to give buyers access to MPA 360° metrics alongside AAM-verified data.

    Read Article
  • 3 Ways to Promote Your AAM Brand View Profile

    3 Ways to Promote Your AAM Brand View Profile

    Spread the word about your media brand with these tips.

    Read Article
  • New Magazine Profiles in Brand View: Birds & Blooms, Cosmopolitan, Taste of Home and Esquire

    New Magazine Profiles in Brand View: Birds & Blooms, Cosmopolitan, Taste of Home and Esquire

    With the recent integration of the MPA Magazine Media 360° Brand Audience Report into AAM Brand View, we’ve selected a few magazines that are making the most of this new feature and their complimentar

    Read Article
  • ×

    Stay on top of industry trends with AAM's Buy/Sell Connection newsletter

    First Name
    Last Name
    Company Name
    Thank you!
    Error - something went wrong!
  • Check Out the Profiles of Two Buyers Looking for Newspaper Data

    Check Out the Profiles of Two Buyers Looking for Newspaper Data

    You know that AAM’s Media Intelligence Center is highly trafficked by marketers and agencies. But do you know who is actually viewing your data?

    Read Article
  • AAM Pays Tribute to News Media Alliance’s John Murray

    AAM Pays Tribute to News Media Alliance’s John Murray

    Read Article
  • 5 Helpful Tips for Filing Your Magazine Data

    5 Helpful Tips for Filing Your Magazine Data

    Some information to keep in mind as you file your June 2018 publisher’s statement data.

    Read Article
  • GateHouse Media’s Robert Saurer On What He Thinks Newspapers Can Do to Leverage Their Local Marketplaces

    GateHouse Media’s Robert Saurer On What He Thinks Newspapers Can Do to Leverage Their Local Marketplaces

    AAM's new board director discusses how publishers can diversify their revenue streams and the importance of cross-platform data.

    Read Article
  • Brand View Usage by the Numbers

    Brand View Usage by the Numbers

    Infographic shows who is looking at Brand View and how often they’re interacting with profiles.

    Read Article
  • Zenith’s Karen Finelli on Why Cross-Media Data is the Key to Selling Brand Vitality

    Zenith’s Karen Finelli on Why Cross-Media Data is the Key to Selling Brand Vitality

    Having recently joined AAM’s board of directors, she shares her views on the importance of independent media audits and the need for setting standards in digital advertising.

    Read Article
  • Why Meredith’s Doug Olson Believes Premium Content Providers Will Rise to the Top

    Why Meredith’s Doug Olson Believes Premium Content Providers Will Rise to the Top

    New director discusses his biggest challenges and what he hopes the AAM board will accomplish.

    Read Article
  • 4 of the Most Frequently Viewed Brand View Profiles

    4 of the Most Frequently Viewed Brand View Profiles

    Washington Post, American City Business Journals Group, Bloomberg Businessweek and Fort Worth Star-Telegram generate high viewership to their Brand View profiles. See what they’re doing right.

    Read Article
  • Why Digital Ad Fraud Needs to Be Addressed First

    Why Digital Ad Fraud Needs to Be Addressed First

    Fraud impacts all downstream measurements. Learn some practical tips for bringing confidence back to digital advertising.

    Read Article
  • The Relationship Between News Media Data, Audits and CPMs

    The Relationship Between News Media Data, Audits and CPMs

    Blue SoHo’s Kurt Kopinski explains how data and audits directly impact CPMs.

    Read Article
  • Discover the Limitations of Ad Fraud Measurement [SlideShare]

    Discover the Limitations of Ad Fraud Measurement [SlideShare]

    Learn how ad fraud measurement technology can provide a false sense of security.

    Read Article
  • Circulation 101: General Magazine Circulation Terms

    Circulation 101: General Magazine Circulation Terms

    There are some general words and phrases used throughout AAM rules, reports and data pertaining to magazine circulation. Here’s a quick cheat sheet explaining some of the more commonly used terms.

    Read Article
  • 4 Reasons to Register as a Media Intelligence Center User

    4 Reasons to Register as a Media Intelligence Center User

    AAM's database gives you an unparalleled view of the media landscape, allowing you to create reports and conduct analysis on a wide range of data points with just a few clicks.

    Read Article
  • Circulation 101: General U.S. Newspaper Circulation Terms

    Circulation 101: General U.S. Newspaper Circulation Terms

    The U.S. newspaper circulation industry comes with its own unique vernacular that is used throughout AAM rules, standards and data. Let’s review some of the general terminology and what it means.

    Read Article
  • The 5Ws of Third-Party Point-of-Care Advertising Audits

    The 5Ws of Third-Party Point-of-Care Advertising Audits

    How AAM is working to promote advertising transparency at doctors’ offices and pharmacies.

    Read Article
  • Get to the truth about digital ad fraud.

    Learn More
  • The Top 10 U.S. Magazines with Circulation Gains for 2H 2017

    The Top 10 U.S. Magazines with Circulation Gains for 2H 2017

    New consumer magazine Snapshot report shows several titles reported gains for the second half of 2017.

    Read Article
  • loading
    Loading More...