Blog

Everything you need to know to stay informed about AAM and the media industry.

  • GateHouse Media’s Robert Saurer On What He Thinks Newspapers Can Do to Leverage Their Local Marketplaces

    GateHouse Media’s Robert Saurer On What He Thinks Newspapers Can Do to Leverage Their Local Marketplaces

    AAM's new board director discusses how publishers can diversify their revenue streams and the importance of cross-platform data.

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  • Brand View Usage by the Numbers

    Brand View Usage by the Numbers

    Infographic shows who is looking at Brand View and how often they’re interacting with profiles.

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  • Zenith’s Karen Finelli on Why Cross-Media Data is the Key to Selling Brand Vitality

    Zenith’s Karen Finelli on Why Cross-Media Data is the Key to Selling Brand Vitality

    Having recently joined AAM’s board of directors, she shares her views on the importance of independent media audits and the need for setting standards in digital advertising.

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  • Why Meredith’s Doug Olson Believes Premium Content Providers Will Rise to the Top

    Why Meredith’s Doug Olson Believes Premium Content Providers Will Rise to the Top

    New director discusses his biggest challenges and what he hopes the AAM board will accomplish.

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  • 4 of the Most Frequently Viewed Brand View Profiles

    4 of the Most Frequently Viewed Brand View Profiles

    Washington Post, American City Business Journals Group, Bloomberg Businessweek and Fort Worth Star-Telegram generate high viewership to their Brand View profiles. See what they’re doing right.

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  • Why Digital Ad Fraud Needs to Be Addressed First

    Why Digital Ad Fraud Needs to Be Addressed First

    Fraud impacts all downstream measurements. Learn some practical tips for bringing confidence back to digital advertising.

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  • The Relationship Between News Media Data, Audits and CPMs

    The Relationship Between News Media Data, Audits and CPMs

    Blue SoHo’s Kurt Kopinski explains how data and audits directly impact CPMs.

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  • Discover the Limitations of Ad Fraud Measurement [SlideShare]

    Discover the Limitations of Ad Fraud Measurement [SlideShare]

    Learn how ad fraud measurement technology can provide a false sense of security.

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  • Circulation 101: General Magazine Circulation Terms

    Circulation 101: General Magazine Circulation Terms

    There are some general words and phrases used throughout AAM rules, reports and data pertaining to magazine circulation. Here’s a quick cheat sheet explaining some of the more commonly used terms.

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  • 4 Reasons to Register as a Media Intelligence Center User

    4 Reasons to Register as a Media Intelligence Center User

    AAM's database gives you an unparalleled view of the media landscape, allowing you to create reports and conduct analysis on a wide range of data points with just a few clicks.

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  • Circulation 101: General U.S. Newspaper Circulation Terms

    Circulation 101: General U.S. Newspaper Circulation Terms

    The U.S. newspaper circulation industry comes with its own unique vernacular that is used throughout AAM rules, standards and data. Let’s review some of the general terminology and what it means.

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  • The 5Ws of Third-Party Point-of-Care Advertising Audits

    The 5Ws of Third-Party Point-of-Care Advertising Audits

    How AAM is working to promote advertising transparency at doctors’ offices and pharmacies.

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  • The Top 10 U.S. Magazines with Circulation Gains for 2H 2017

    The Top 10 U.S. Magazines with Circulation Gains for 2H 2017

    New consumer magazine Snapshot report shows several titles reported gains for the second half of 2017.

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  • What You Can Do to Meet Marketers’ Demands to Fix Digital Ad Fraud

    What You Can Do to Meet Marketers’ Demands to Fix Digital Ad Fraud

    New program addresses fraud by differentiating good publishers who serve ads only to humans

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  • When Legitimate Sites Buy Illegitimate Traffic [SlideShare]

    When Legitimate Sites Buy Illegitimate Traffic [SlideShare]

    Watch how good publishers get caught up in ad fraud schemes.

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  • Truth #3: Ad Fraud Measurement is Used to Transact but Does Not Minimize Ad Fraud

    Truth #3: Ad Fraud Measurement is Used to Transact but Does Not Minimize Ad Fraud

    Multiple vendors with proprietary methods and technical limitations add to confusion surrounding digital ad fraud.

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  • Anatomy of an Attention-Grabbing Brand View Profile [SlideShare]

    Anatomy of an Attention-Grabbing Brand View Profile [SlideShare]

    Learn how to design an effective and enticing Brand View profile in 12 simple steps.

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  • 3 Ways to Access New Data in the Media Intelligence Center

    3 Ways to Access New Data in the Media Intelligence Center

    Newspapers, magazines and business publications are all sharing new data in the month of February. Learn how to access it.

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  • 4 Reasons You Should Ask Your Media Partners for an Audit

    4 Reasons You Should Ask Your Media Partners for an Audit

    Confidence in your media spend is critical. AAM’s comprehensive audit services help you identify and work with trustworthy publisher and tech partners who will safeguard your media investments.

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  • Get to the truth about digital ad fraud.

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  • AAM Welcomes New Directors Representing Agencies and U.S. Magazines

    AAM Welcomes New Directors Representing Agencies and U.S. Magazines

    Learn more about the new representatives from Zenithmedia, Meredith and Condé Nast.

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