Digital Qualification and Reporting Guide

Follow this guide to ensure your digital paid and qualified nonpaid distribution is eligible as AAM circulation.

 

Multi-platform digital subscriptions are eligible as AAM circulation if they comply with AAM Rule D 10.3/D110.3 Digital Versions and Digital Editions. 

All AAM rules for print qualified nonpaid distribution apply to digital qualified nonpaid with one exception: A publication that is distributed in a 100 percent digital format may qualify as an AAM client provided all other qualification criteria is met. Nonpaid Multi-Copy Same Addressee digital editions are not eligible for inclusion as qualified circulation for AAM reporting.



Definitions

Bounce Back: An email that cannot be delivered successfully to the recipient.

Digital Edition (Nonreplica): A publication delivered digitally that maintains the basic identity of the core print product by either having the same name/logo or by referencing it as “an edition of ______.”  However, the editorial and advertising content may be different from the core print product. A publisher may substitute links to the publisher’s website provided the website contains updated or expanded editorial content when compared to the print edition. For AAM reporting, a digital nonreplica edition is classified as a separate edition. The digital edition may not be comprised of a newsletter or unrestricted website access.

Digital Version (Replica): A publication delivered digitally that maintains the same name/logo, editorial content and advertising as the core print product. A publisher may substitute links to the publisher’s website if the website contains updated or expanded editorial content compared to the print edition. The digital version may not be comprised of a newsletter or unrestricted website access.

Digital Version/Edition Pull Method: In the Pull method, the subscriber must log into the restricted website with a unique username and password to retrieve the digital version/edition of the publication.

Digital Version/Edition Push Method:  In the Push method, the subscriber is provided a link to open the digital version/edition of the publication.

Qualified Paid Individual - Digital: A digital-only subscription where the individual consumer paid at least one cent net of considerations. (AAM Rule D 1.1/D101.1 Paid Circulation Defined applies)

Qualified Paid Print and Digital (Unduplicated): A print and digital subscription to the publication where the consumer paid at least one cent net of considerations. This distribution is not reported under print and/or digital. Instead, it is reported as a separate line item called Qualified Paid Individual Print and Digital (Unduplicated). (AAM Rule D 1.1/D101.1 Paid Circulation Defined applies)

Qualified Nonpaid Digital: Free access to the current digital edition via either the push or pull method. (AAM D Rules under Article 12/112 Qualified Nonpaid apply)

Qualified Nonpaid Print and Digital (Unduplicated): Receipt of both the current print and digital edition of the publication free of charge. This distribution is not reported under print and/or digital. Instead, it is reported as a separate line item called Qualified Nonpaid Individual - Print and Digital (Unduplicated). (AAM D Rules under Article 12/112 Qualified Nonpaid apply)

 

Qualifications

Note: Contact your audit manager if reporting digital for the first time to ensure qualification.

Delivery of paid digital version/edition subscription may be via the pull or push method. For paid digital subscriptions served via the pull method, either purchased individually or by the subscriber's employer, it is not required to email the subscriber when the product is available on the restricted-access website. If subscriptions are purchased in bulk by third parties, designated recipients must be emailed.

Delivery of the qualified nonpaid digital version/edition subscription may be via the push or pull method. For qualified digital nonpaid subscriptions served via the pull method, email notification to the subscriber of the product's availability on the restricted-access website qualifies as delivery.

Bounce Back Qualifications: For paid digital distribution, bounce backs must be accounted for if the publications use the push method, but optional if using the pull method.

If a publication is using either the pull method or push method for qualified nonpaid digital distribution, then the publication needs to account for bounce backs.

Copies identified as delivery issue bounce backs may be included in qualified distribution for a limited time frame provided the delivery issue associated with the bounce back is rectified, or the subscriber is purged from the subscriber file in accord with the following scale:

Daily 10 issues
Weekly 4 issues
Biweekly 2 issues
Monthly 1 issue

 

Note: In some situations, the initial delivery of a subscriber’s digital version/edition may take place outside of the publisher’s normal means of distribution or subsequent to the delivery of the publication’s main file. In those instances, the above schedule is effective with the next scheduled delivery of the main file (both print and digital versions/editions). As a result, any initial digital version/edition distribution that is served outside of the publisher’s normal distribution channel or subsequent to the distribution to the main file, is not subject to the bounce back schedule. The initial digital version/edition distribution is not eligible for inclusion with qualified circulation.

Example 1:  An email notice is sent to a new subscriber that the digital version of the January issue of Business News Today is now available (the subscriber's first issue of service). This email bounced back as undeliverable to the publisher. The publisher corrected the email prior to the delivery of the February issue and the issue was successfully received. In this scenario, the bounced-back issue (January) may be reported as qualified circulation since the bounce-back email was rectified in the appropriate time frame (prior to the delivery of the February issue).

Example 2:  An email notice is sent to a new subscriber that the digital version of the January issue of Business News Today is now available (the subscriber's first issue of service). This email bounced back as undeliverable to the publisher. The publisher did not correct the email prior to the February issue and that email also bounced. The publisher stopped the subscriber account with the February issue. In this scenario, the bounced emails disqualify the January and February issues from AAM reporting and are not eligible for inclusion in circulation claims.

 

Paid Digital Pricing

Business-to-business publishers may establish a separate basic price for digital versions/editions since digital distribution is subject to separate cost considerations that may facilitate different pricing from the original print product. The following parameters apply (per Rule D 1.2/D101.2 Prices):

Term Subscription: Only one basic price for each regularly-established duration.

Single-Copy Sales: Only one basic price for each country or geographical area may be stipulated by the publisher.

 

Reporting

  • Mid-term conversions from print-only to digital version/edition may be completed at the publisher’s discretion provided the subscriber can opt-out of the conversion and retain the print subscription or terminate the subscription altogether.
  • The label “digital” on AAM reports will be used to describe all copies distributed via electronic or paperless means, inclusive of both digital versions and digital editions.
  • Nonpaid Multi-Copy Same Addressee digital editions are not eligible for inclusion as qualified circulation on AAM reports.
  • All digital delivery is reported separately in AAM reports utilizing the following formats: (Average Paid, Qualified Nonpaid, Nonqualified Circulation; Issue by Issue; Business Occupational Analysis; Age of Source; Mailing Address Analysis; Geographic Analysis; Prices; Term Data; Sales Channels; and Premium Usage.)
    • Print only
    • Digital only
    • Print and digital (unduplicated)
    • Total
  • Paid Digital Multi Copy Sales: Paid Digital Multi-Copy Sales and license agreements will be reported under paid circulation as Multi-Copy Same Addressee-Digital in AAM reports, provided the purchaser paid at least one cent per each subscription.
  • Geographic Analysis: Digital version/edition subscribers are required to provide a land address for reporting purposes in the Geographic Analysis section. However, should a digital version/edition subscriber fail to provide a useable land address, the subscriber will be reported as Email Address Only, but would not be subject to the 5 percent limit for unclassified distribution as stated in Rule D 5.1 (d)/D105.1 (d) Geographic Analysis.
  • Digital Nonreplica: Reporting of digital nonreplica is considered a separate edition and must be broken out in the Regional Demographic section for AAM reporting.

Average Qualified Paid Circulation

Business Publication Paid Digital Circulation

Categories:

  • Individual Print
  • Individual Digital Only
  • Individual Print & Digital (Unduplicated)
  • Association Print
  • Association Digital
  • Sponsored Individually -Addressed Print
  • Sponsored Individually -Addressed Digital
  • Multi-Copy Same Addressee-Print
  • Multi-Copy Same Addressee-Digital
  • Single Copy Print
  • Single Copy Digital

 

Average Qualified Nonpaid Circulation

Business Publication Average Qualified Nonpaid Circulation

Categories:

  • Individual Print
  • Individual Digital Only
  • Individual Print & Digital (Unduplicated)
  • Association Print
  • Association Digital 

 

Average Nonqualified Circulation

Business Publication Average Nonqualified Circulation

Categories:

  • Noncontinuous Market Coverage Copies- Print
  • Noncontinuous Market Coverage Copies- Digital
  • Allocated For Shows & Conventions-Print
  • Allocated For Shows & Conventions-Digital
  • Miscellaneous, Including Staff Copies-Print
  • Miscellaneous, Including Staff Copies-Digital

 

Issue by Issue

Business Publication Issue by Issue

Categories:

  • Print
  • Digital Only
  • Print & Digital (Unduplicated)

 

Business Occupational Analysis

Business Publication Business/Occupation Analysis

Categories:

  • Print
  • Digital Only
  • Print & Digital (Unduplicated)

 

Age of Source

Business Publication Age of Source

Categories:

  • Print
  • Digital Only
  • Print & Digital (Unduplicated)

 

Mailing Address Analysis

Business Publication Mailing Address Analysis

Categories:

  • Print
  • Digital Only
  • Print & Digital (Unduplicated)

 

Geographic Analysis

Business Publication Geographic Analysis

Categories:

  • Print
  • Digital Only
  • Print & Digital (Unduplicated)

 

Analysis of The Sales of Total New and Renewal Subscriptions (Price, Term Sales & Channels, & Premium Usage)

Business Publication Analysis of The Sales of Total New and Renewal Subscriptions

Categories:

  • Print
  • Digital Only
  • Print & Digital (Unduplicated) 
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