6 Audit Facts that Media Buyers and Publishers Agree On

May 3, 2019

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Industry leaders explain how audits help achieve the goals of trust and transparency.

AAM regularly chats with media professionals about the state of the industry and how their companies are positioning themselves in an ever-changing marketplace. Trust and transparency are always underlying themes in these discussions. In the infographic below, industry experts explain how audits help foster assurance and trust to help buyers buy and sellers sell.

These industry leaders have much more to say. Read the full interviews to get the whole story:

Zenith’s Karen Finelli on Why Cross-Media Data is the Key to Selling Brand Vitality
Media Planners Discuss Why They Use AAM to Plan News Media Spend
planitretail’s Matt Spahn on How AAM Data Informs News Media Ad Spend
Trusted Media Brands’ Bonnie Kintzer on How 360° Data Supports an ‘Audience First’ Message
Why Meredith’s Doug Olson Believes Premium Content Providers Will Rise to the Top
GateHouse Media’s Robert Saurer On What He Thinks Newspapers Can Do to Leverage Their Local Marketplaces

The Globe and Mail’s Phillip Crawley: Why Are We Asking People to Pay for Advertising Blindly?

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6 Audit Facts that Media Buyers and Publishers Agree On

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