News & Views

Everything you need to know to stay informed about AAM and the media industry.

  • 6 Things You Can Learn in the Magazine Media 360° Report

    6 Things You Can Learn in the Magazine Media 360° Report

    Quarterly report showcases magazine media data across platforms.

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  • Video Overview of Magazine Media 360°

    Video Overview of Magazine Media 360°

    Two-minute video provides a tour of the magazine audience report.

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  • How AAM Works for News Media Publishers and Buyers [Video]

    How AAM Works for News Media Publishers and Buyers [Video]

    The value of AAM-verified data and tools such as Brand View from our clients’ perspective.

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  • Client Perspectives: How Print and Digital Media Audits Help the Chicago Sun-Times Reach Advertisers

    Client Perspectives: How Print and Digital Media Audits Help the Chicago Sun-Times Reach Advertisers

    The newspaper’s team shares insights on how audits shape their sales strategy.

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  • How a Point-of-Care Media Audit Works

    How a Point-of-Care Media Audit Works

    An overview of the point-of-care media verification process from an AAM auditor’s perspective.

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  • 3 Qualities Advertisers Want in a Digital Publisher

    3 Qualities Advertisers Want in a Digital Publisher

    With billions lost to digital ad fraud in 2019, advertisers are being far more selective in choosing their publishing partners.

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  • The Basics of Point-of-Care Marketing Audits

    The Basics of Point-of-Care Marketing Audits

    How AAM is working to promote advertising transparency at doctors’ offices and pharmacies.

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  • Point-of-care advertising is booming. Is your investment protected?

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  • Coastal Angler Magazine’s Ben Martin on How an AAM Audit Starts Conversations with Advertisers

    Coastal Angler Magazine’s Ben Martin on How an AAM Audit Starts Conversations with Advertisers

    The publisher of this free publication network shares his thoughts on how an audit has helped his company gain exposure with national advertisers.

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  • 4 Charts That Show the Impact of Ad Fraud on Marketers

    4 Charts That Show the Impact of Ad Fraud on Marketers

    A roundup of charts from industry studies on the impact of digital ad fraud.

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  • Circulation 101: 3 Examples of Magazine Media Promotions

    Circulation 101: 3 Examples of Magazine Media Promotions

    Learn more about programs that generate paid subscriptions or single-copy sales for magazine media.

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  • Is Your Website at Risk for Ad Fraud?

    Is Your Website at Risk for Ad Fraud?

    Even quality sites can fall victim to ad fraud. Here are four questions that will help you evaluate your risk.

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  • AAM Titles Included on New IFABC Global Certified Media List

    AAM Titles Included on New IFABC Global Certified Media List

    Media buyers may access nearly 15,000 audited media brands across 19 countries.

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  • New Materials to Promote Your Audit

    New Materials to Promote Your Audit

    Download logos, social media posts and small space ads.

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  • AAM Welcomes New Director; Re-Elects Others

    AAM Welcomes New Director; Re-Elects Others

    Director elections were announced at AAM’s annual business meeting. See who was re-elected and get to know the new director.

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  • Case Study: Phreesia Achieves AAM Certification to Bring Third-Party Trust to its Patient Intake Platform

    Case Study: Phreesia Achieves AAM Certification to Bring Third-Party Trust to its Patient Intake Platform

    The point-of-care platform certification provides greater transparency and ongoing media assurance.

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  • HF Media’s Jeanne Finegan on How Audited Digital Media Drives Greater ROI

    HF Media’s Jeanne Finegan on How Audited Digital Media Drives Greater ROI

    Having recently joined AAM’s board of directors, she shares her views on digital ad fraud and the importance of third-party media verification.

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  • Circulation 101: Using the Word “Free” in Paid U.S. News Media Promotions

    Circulation 101: Using the Word “Free” in Paid U.S. News Media Promotions

    Review the types of programs where using the word “free” is permissible.

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  • Get to the truth about digital ad fraud.

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  • Analyzing Magazine Data: When to Use Snapshot vs. Publisher’s Statement vs. Periodical Analyzer

    Analyzing Magazine Data: When to Use Snapshot vs. Publisher’s Statement vs. Periodical Analyzer

    Review AAM’s reports and tools for magazine data and get tips on when to use which one.

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  • AAM Insiders: Auditors Offer Tips to Help Publishers Navigate the Audit

    AAM Insiders: Auditors Offer Tips to Help Publishers Navigate the Audit

    Get a behind-the-scenes peek at the auditing process and learn valuable tips.

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  • Circulation 101: 8 Examples of News Media Promotion Offers

    Circulation 101: 8 Examples of News Media Promotion Offers

    See what types of programs and offers generate paid home delivery circulation for news media outlets.

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  • Rapid Report Moving to Brand View

    Rapid Report Moving to Brand View

    Magazine’s issue-by-issue data will now be included in Brand View profiles.

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