Featured Content
Specially curated articles designed to inform and inspire.
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Read ArticleTrusted Media Brands’ Bonnie Kintzer on How 360° Data Supports an ‘Audience First’ Message
Having recently joined AAM’s board of directors, she discusses why cross-media data is important to the vitality of magazines and the innovative ways Trusted Media Brands is connecting with readers.
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Read ArticleWhy Buyers Should Ask Media Companies About Their Audits
New video explains how asking for an audit safeguards media investments.
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Read Article6 Actions Buyers and Publishers Can Take to Fight Digital Ad Fraud
A few steps to take to minimize the impact of ad fraud on your business.
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Read ArticleCirculation 101: U.S. Newspaper Terms for Paid and Business/Traveler Circulation
A review of some of the terms used to describe the two categories of paid circulation: individually paid and business/traveler paid
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Read ArticleCounty-Level Data Now Available by Quarter for U.S. Newspapers
More frequent data will make it easier for buyers to analyze market reach.
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Read ArticleFrom the CEO: How AAM Connects Buyers and Sellers
Tom Drouillard reviews several key initiatives from the 2018 annual business meeting.
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Read ArticleAAM Welcomes Four New Buyer Directors
Director elections were announced at AAM’s annual business meeting. See who was re-elected and get to know some new faces.
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Read ArticleMagazines Canada Releases New Research on Business Media Audiences
Study finds audiences are highly engaged and wield decision-making power.
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Read ArticleHow Changes to County Analysis Reporting Saves Newspapers Time
New methodology defines county by USPS ZIP code.
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Read ArticleA Look at News Media Companies Using AAM's New Mapping Tool
With the recent launch of the Distribution Map tab in AAM Brand View, we’ve selected a few news media clients who are making the most of this new feature and their complimentary profiles.
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Read ArticleNew Directors Join AAM’s Board
Learn more about the new representatives from Starcom and Trusted Media Brands.
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Read Article4 Reasons Why Ad Fraud Matters to Local Markets
Dr Augustine Fou, cybersecurity and ad fraud researcher, thinks you should be paying attention to the local ad fraud discussion.
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Read ArticleAAM Chairman: A History of Trust and Why It Matters
How the lessons of 1914 still ring true today.
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Read Article5 Charts That Demonstrate the Scope of Digital Ad Fraud
A roundup of charts from industry studies on the impact of digital ad fraud.
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Read ArticleNearly 100 Consumer Magazine Profiles Now Live in AAM Brand View
MPA member magazines also launched the new MPA MM360° Brand View tab to give buyers access to MPA 360° metrics alongside AAM-verified data.
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Read Article3 Ways to Promote Your AAM Brand View Profile
Spread the word about your media brand with these tips.
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Read ArticleCheck Out the Profiles of Two Buyers Looking for Newspaper Data
You know that AAM’s Media Intelligence Center is highly trafficked by marketers and agencies. But do you know who is actually viewing your data?
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Read ArticleNew Magazine Profiles in Brand View: Birds & Blooms, Cosmopolitan, Taste of Home and Esquire
With the recent integration of the MPA Magazine Media 360° Brand Audience Report into AAM Brand View, we’ve selected a few magazines that are making the most of this new feature and their complimentar
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Read ArticleBrand View Usage by the Numbers
Infographic shows who is looking at Brand View and how often they’re interacting with profiles.
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Read ArticleGateHouse Media’s Robert Saurer On What He Thinks Newspapers Can Do to Leverage Their Local Marketplaces
AAM's new board director discusses how publishers can diversify their revenue streams and the importance of cross-platform data.
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Read ArticleZenith’s Karen Finelli on Why Cross-Media Data is the Key to Selling Brand Vitality
Having recently joined AAM’s board of directors, she shares her views on the importance of independent media audits and the need for setting standards in digital advertising.
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