News & Views
Everything you need to know to stay informed about AAM and the media industry.
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Read ArticleClient Perspectives: How Print and Digital Media Audits Help the Chicago Sun-Times Reach Advertisers
The newspaper’s team shares insights on how audits shape their sales strategy.
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Read ArticleHow a Point-of-Care Media Audit Works
An overview of the point-of-care media verification process from an AAM auditor’s perspective.
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Read Article3 Qualities Advertisers Want in a Digital Publisher
With billions lost to digital ad fraud in 2019, advertisers are being far more selective in choosing their publishing partners.
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Read ArticleThe Basics of Point-of-Care Marketing Audits
How AAM is working to promote advertising transparency at doctors’ offices and pharmacies.
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Read ArticleCoastal Angler Magazine’s Ben Martin on How an AAM Audit Starts Conversations with Advertisers
The publisher of this free publication network shares his thoughts on how an audit has helped his company gain exposure with national advertisers.
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Read Article4 Charts That Show the Impact of Ad Fraud on Marketers
A roundup of charts from industry studies on the impact of digital ad fraud.
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Read ArticleCirculation 101: 3 Examples of Magazine Media Promotions
Learn more about programs that generate paid subscriptions or single-copy sales for magazine media.
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Point-of-care advertising is booming. Is your investment protected?
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Read ArticleIs Your Website at Risk for Ad Fraud?
Even quality sites can fall victim to ad fraud. Here are four questions that will help you evaluate your risk.
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Read ArticleAAM Titles Included on New IFABC Global Certified Media List
Media buyers may access nearly 15,000 audited media brands across 19 countries.
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Read ArticleNew Materials to Promote Your Audit
Download logos, social media posts and small space ads.
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Read ArticleAAM Welcomes New Director; Re-Elects Others
Director elections were announced at AAM’s annual business meeting. See who was re-elected and get to know the new director.
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Read ArticleCase Study: Phreesia Achieves AAM Certification to Bring Third-Party Trust to its Patient Intake Platform
The point-of-care platform certification provides greater transparency and ongoing media assurance.
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Read ArticleHF Media’s Jeanne Finegan on How Audited Digital Media Drives Greater ROI
Having recently joined AAM’s board of directors, she shares her views on digital ad fraud and the importance of third-party media verification.
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Read ArticleCirculation 101: Using the Word “Free” in Paid U.S. News Media Promotions
Review the types of programs where using the word “free” is permissible.
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Read ArticleAnalyzing Magazine Data: When to Use Snapshot vs. Publisher’s Statement vs. Periodical Analyzer
Review AAM’s reports and tools for magazine data and get tips on when to use which one.
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Read ArticleAAM Insiders: Auditors Offer Tips to Help Publishers Navigate the Audit
Get a behind-the-scenes peek at the auditing process and learn valuable tips.
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Read ArticleCirculation 101: 8 Examples of News Media Promotion Offers
See what types of programs and offers generate paid home delivery circulation for news media outlets.
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Get to the truth about digital ad fraud.
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Read ArticleRapid Report Moving to Brand View
Magazine’s issue-by-issue data will now be included in Brand View profiles.
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Read ArticleVideo Overview Highlights Key Elements of Magazine Snapshot Report
Take a tour of the magazine Snapshot report in just two minutes.
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Read Article3 Trends in the Magazine Snapshot Report
We analyzed the data in the latest magazine Snapshot report and this is what we found.
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Read Article5 Things You Can Learn in the Magazine Snapshot Report
Twice-yearly report highlights what’s to come in magazine publisher’s statements.
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